A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
What is Brand Adaptation? Brand Adaptation Examples and Challenges
The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its…
What is Sound Logo? How to Create an Audio Logo?
Definition: A sound logo is an auditory representation of a brand, as it is a type of trademark that uses sound to identify the origin…
What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Customer Experience Management? Definition, Importance & Example
Customer experience management is a process of managing the collection of interactions or experiences of the customer while buying the product or availing of the…
10 Ways To Approach A Customer In Retail
Can a retail business survive without its customers? No, I don’t think so. They are an integral part of this enterprise and some even consider…
What is Sales Enablement? Process of Sales Enablement
Sales enablement is a relatively new concept and is seen as a circle overlapping two gigantic circles of Sales and Marketing. Sales team pursue and…
What are Customer Insights? Importance of Customer Insights
Through customer insights, businesses gain a much deeper understanding of the behaviors and preferences of their customers. The customer data can be used to effectively…
What is Brand Association? 5 Types of Brand Association
A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
7 Steps of Sales Process And How to Create One?
What is the sales process? The Selling or Sales Process is the way in which a salesperson interacts with potential buyers. There are 7 main…
10 Types of Advertising With Brands Example
Types of advertising have been revolutionized with the advent of digital media, ranging from websites and emails to social media marketing. Traditional methods such as…
How to Increase Sales? 10 strategies for Increasing Sales
Every organization likes to look at a graph of sales that shows growth. As much as everyone would like to do that, not every organization…
What is Sales KPI? Types of Sales KPI
KPI is an abbreviation of Key Performance Indicator. Thus, Sales KPIs are the indicators of sales performance. These indicators are specific, measurable and time-bound. Every…
What is Retail sales? Explained in detail
Purchase and sale of retail goods by customers and businesses is called retail sales. Retail goods are usually comprising of finished goods. Retail goods consist…
What is Pharmaceutical Sales? A look into Pharma Sales
Sales of Pharmaceutical products, which may include medicines, or surgical devices, consumables of any form, machines, and equipment used in surgeries is called Pharma Sales….
What is Sales Growth? Sales growth Explained in Detail
Sales Growth is the parameter which is used to measure the performance of the sales team to increase the revenue over a pre-determined period of…
16 Sales Activities you can do to Sell Better
Any activity to promote a sale is known as Sales Activity. Sellers carry out a multitude of activities to keep the business afloat and raise…
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The…
Top 12 Negotiation Skills you should Possess
Negotiation is a process in which two or more parties reach a mutually beneficial and consented agreement by compromise and/or discussion in order to bridge…
What is Procurement Cycle? All Steps Explained
The Procurement Cycle is a cyclical process of key steps when procuring goods or services for the organization. This interactive tool is strategically developed to…
What is Product Demonstration? Types of Product Demonstration
A product demonstration, also known as a “demo,” is a marketing technique used to showcase a product to potential customers to encourage them to make…
What is Customer Intimacy?
Customer intimacy is a type of customer-centric business practice that businesses use to learn as much as possible about existing & potential customers as well…
What is Sales Target? Types of Sales targets
Simply put, Sales Target is the milestone to be achieved by the company or the team or the individual as the case may be. Target…
What is Corporate Identity?
What is Corporate Identity? Corporate identity is the overall image of a corporation, firm, or business in the minds of consumers, investors, and the general…
What is Sales Funnel? Process of Sales funnel creation
The concept of Sales Funnel can be defined as the process of buying that companies lead their customers through when purchasing products. It is divided…
What is RFM Analysis (Recency, Frequency & Monetary Value)?
RFM analysis is a crucial marketing tool used to identify and segment customers on the basis of their recency, frequency, and monetary value. The three…
What is Supplier Evaluation?
Supplier evaluation is the process of assessing and approving the potential line of suppliers of the company through various quantitative and qualitative evaluation measures. The…
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
What is Global Marketing?
Companies seeking worldwide brand status need a global marketing plan. Understanding global markets and consumers is essential to creating advertisements that resonate with each audience….
What is Sales Analysis? Why is it important?
For every company, Sales is the ultimate revenue generator which takes care of all costs and expenses. While Sales may be achieved easily or in…
What is B2B Sales? Process of B2B Sales
An abbreviation of Business-to-Business, B2B selling involves companies or salespersons who sell products or services to other companies. When the selling is done by companies…
Sales Budget | Process, Importance & Examples
Like every department, even the Sales department has a budget and adhering to that budget is very important since the Sales Budget is a basic…
What is a Focus Group? Roles & Feedback of Focus groups
A focus group is a small collection of various people whose reactions are studied about a new product or something similar to determine reactions from…
What is Sales Audit? Steps of Sales Audit
While the Sales Audit may sound a complex term, it is actually quite simple. It is usually performed by an external auditor with both Sales…
What is Sports Marketing? Explained and discussed in details
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball,…
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
What is USP Analysis? How to find your Unique Selling Proposition
The concept of USP Analysis can be defined as finding out the factors that distinguish your products offered from the ones of the competitors and…
