Observational research is a type of qualitative research methodology that relies on the observation and analysis of behavior in the “real world.” You may understand…
Walmart SWOT Analysis (Updated 2025)
Let’s read about Walmart’s SWOT analysis, examining its strengths, weaknesses, opportunities, and threats. Sam Walton founded Walmart Inc. in Rogers, Arkansas, in 1962. The company operates…
19 Great Ways to Market Yourself in 2025 (With Examples)
Marketing yourself is about showcasing your abilities and building your persona. This process involves creating a unique brand identity through your mission, values, and ambitions,…
Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
Marketing Mix of Parle G and 4Ps (Updated 2025)
The Marketing mix of Parle G analyses the 4Ps of Parle G, including the Product, Price, Place, and Promotions. Parle G is one of the…
How bad managers cause the right companies to fail?
Yours is a top of the line company, with a top of the line product. However, even after having a strong marketing mix, your company…
Shopping Products – Characteristics and Types
Shopping products are products that fulfill the needs, wants, and desires of the end-users. You can find these products in stores or online through retailers…
12 hilarious jokes on customer service
1) Liked this post? Check out the complete series on Customer Management
What is Internal Marketing? Definition, Importance & Internal Communications Trends for 2025
Internal marketing is the internal promotion of a company’s mission, goals, products, and services with the employees and staff members to help employees understand the…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
What are Specialty Products? A Complete How-To Guide
Specialty Products are the cream of the crop of consumer goods. Whether it’s a rare vintage wine or an exotic spice, or a luxury watch,…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Samsung Marketing Mix and 4Ps (Updated 2025)
The Marketing mix of Samsung analyses the 4Ps of Samsung, including the Product, Price, Place, and Promotions. The Samsung marketing mix has been at the…
Holistic Marketing Concept
Holistic marketing involves integrating all marketing channels and departments within a company to create a seamless and cohesive customer experience and improve overall success. It…
Mass Market – Definition of Mass market and explanation
A broad market with high sales and a vast number of end users is referred to as the mass market. Mass markets are present in…
SWOT analysis of WALT DISNEY (Updated 2025)
Let’s explore the SWOT Analysis of WALT DISNEY by understanding its strengths, weaknesses, opportunities, and threats. Walt and Roy O. Disney began a modest animation…
What is Marketing Myopia? Definition, Examples, and How to Avoid It
Marketing myopia happens when businesses concentrate on short-term advantages over long-term objectives and client needs, risking relevance and growth. To avoid this, companies must prioritize…
What are the needs, wants and demands of marketing?
Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
Marketing Mix of Sula Wines and 4Ps (Updated 2025)
The Marketing mix of Sula wines analyses the 4Ps of Sula wines, including Product, Price, Place, and Promotions. India is a country located on the…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
Top 6 FMCG rivals of all time
FMCG is an industry where the competition goes on for years. There are so many tactics to fight competition in FMCG, that the companies do…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
Product Differentiation
As discussed in a previous article, a product is made up of three levels. The Core product, the actual product and the augmented product. Product…
Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company…
How to Implement a Customer-Oriented Marketing Strategy
A customer-oriented marketing approach prioritizes addressing customers’ demands in a way that makes them feel valued and appreciated. It is all about developing relationships and…
Marketing Mix of Toyota Innova and 4Ps (Updated 2025)
The Marketing mix of Toyota Innova analyses the 4Ps of Toyota Innova, including the Product, Price, Place, and Promotions. The marketing mix of Toyota Innova…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
Marketing Communication Tools
As we all know, marketing communication is a complex process that makes use of numerous communication tools integrated. Simply put, these tools are a set…
