So, you have already created the application and it is all ready to launch? Well, you might do all the things correctly and for the right reasons but it will still not be able to make the right impact. Do you know why? It is because you don’t know how to advertise an app.
If you thought that just creating an app will take you to the heights of success, then you are currently in for a surprise for sure. It is true that one of the most important parts of launching an app is to create it. But that is not all that you need.
How on earth are people going to know about your app? For all they know, there are thousands of other apps with the same properties that do the job just fine. Even if you have a better option, it wouldn’t be able to produce the same results if you don’t focus on how to advertise an app.
Well, here we are to help. Read on ahead to know more in how to advertise an app in the best ways.
24 Tips That Will Help You Advertise An App
So, as promised, here are some of the tips that will let you know how to advertise an app. These strategies are full proof and tend to bring the best of the results for people who follow them.
1) Have A Website
You might already have a website but you need to make sure that you have one specifically for your app. This is how you get to build the best online presence of the application that you have.
There is no doubt about the fact that once your app is launched, people would want more information about it. So, where else are they going to get it if not on your website?
Make sure that you keep your app as the main focus on your website. This is one of the best ways to let people know what you have to offer them. We are not talking about putting the app info in the side box or the footer. Give your app to the center stage. That is the only way to get recognition for your application.
2) Utilize The Power Of Social Media
When you have an app, you want to let people know about it, right? What better way to do that than using social media platforms? Sites like Facebook and Twitter are the best way to make sure that your app has all the advertisement that it needs.
The number of users that log into sites like Instagram, Facebook, and Twitter are increasing by the day. So, now might be your chance to make an impact on them by posting more and more about your application. Provide all the information that you can and you will be impressed with the results.
3) Master Your Skills In Keyword Optimization
There is no doubt about the fact that keywords rule the world of the internet. These keywords can be a great help when it comes to making your app an easy-to-find option for the people. If you master keyword optimization, then there are chances that when people search for things that are relevant to your app, it will be the first one to appear on their searches.
Doesn’t that seem to be an awesome helping method? So, why don’t you try it out and see the results for yourself?
4) Reviews And Ratings Help A Lot
You want your users to be satisfied with what you offer them, right? So, getting positive reviews should be one of your primary goals for sure. The more positive reviews and ratings that you get, the better it will be for your search results. So, you need to make sure that you ask all the clients and customers that you have to provide a rating for your application.
It will be an even bigger deal if they write positive reviews about the applications. Also, you can get some honest feedback from the users as well.
In addition to these tips, there are some amazing hacks as well that will help you advertise an App without spending a lot of money.
Big brands have the capability to spend billions of dollars on advertising their application. Also, they have the right resources and experts who can come up with some brilliant ideas and make the app advertisement work.
But the situation is not the same with every app entrepreneur. If you are someone who is not as big as Proctor and Gamble and wish to advertise your app in a great way, here are some of the ways that you can definitely try out.
5) Microsites
On a large website, there are so many things about your business that the application may get somewhere lost in the crowd. If you wish your viewers not to get distracted with other things and get focused on the application only, having a microsite can offer you a great benefit.
6) An Official Blog For The App
This is another great idea to have an official blog and feature your application there. You can get screenshots of the features of the app to post on the blog. Also, you can support the app features with testimonials of a number of users.
7) Endorsements
This is one of the ways that has been there in the market for years. You just have to get some big names so that they can endorse your app in a great way and make your app reach out to a huge number of audiences.
8) Third Party
Sometimes combining up with the third parties can help in reaching out to a wider crowd of the society.
9) Teaser Websites
Consider your application as a movie that is going to be released. Hence, you should launch a teaser website so that it can reach out to a good number of people.
10) Featured Apps
It has been believed by the experts always that applications that get featured always work. You only need to make sure that you are correct in the basics and also the app is free from any kind of bug. You should be also very much sure and get your research done properly about the feature that you wish to put up.
11) Social Media
Social media is the best place to get high number of audiences. Just create a Facebook page for your application and start your activities such as joining groups, linking up with different communities, and so on.
12) Demo Video
A demo video is today highly powerful if you are about to promote anything, whether it is your business or your application. Talk about the features of the app in it and share it on platforms such as Youtube and others.
13) App Stores
Are you still stuck up with only one app store? You need to make your application responsive so that you can get it registered on different app stores and reach out to all type of people.
14) Business Listings
There cannot be any other great way than adding up your business options on different directories. Make proper use of the web app listings to list your application online.
15) The Email Power
Though there are some amazing options through which you can get your application advertised, but making use of the email can offer you some major options. Make use of the email newsletters to talk about your app and reach out to different people.
16) Contests
Contests are the standout amongst the most dominant approaches to get the word out about your App. In all likelihood the contest will include your application or application classification somehow or another. Such trick to advertise an App guarantees you contact exceedingly focused audiences who are ready to convert.
17) Social Media Groups
You need to discover the Social platforms where your potential clients hang out. You can Set up a Facebook group for your application and find complimentary gatherings to communicate with. In same way, you can find out the hashtags your audiences utilize on Twitter and Instagram. LinkedIn groups can also be quite productive for you.
18) Influencer Sharing
Influencer sharing can be a distinct advantage. You may understand an influencer as somebody who has the demonstrated capacity to share your application with exceptionally extensive, qualified and relevant audiences. You can discover such influencers by looking into on Kred, Klout, Littlebird, and numerous other search engines. It is important to make credible associations by commenting on their posts and sharing their substance. It would be better if you make them see you and you will stand a superior shot of convincing them to share your substance.
19) Blog Commenting
You need to find out bloggers who blog about different mobile applications. Such bloggers always acknowledge comments and that is one approach to present your application by means of a link. You could likewise connect directly with them and request that they use and audit your application or offer to compose a free visitor blog. The objective is to convince them to come up with a blog content that is both relatable to their network and promotional for your app as well.
20) 148Apps
A decent review will for sure be an extraordinary promotion for your application. 148apps is one such review site for for iOS applications. It also has a partner site for Android Apps named as Android Rundown. You can ask here for a review but before that, you need to ensure your application is prepared for the introduction out there.
21) Search Engine Optimization
Search Engine Optimization helps monstrously in guiding profoundly focused audiences to your webpage. You need to make sure to work with bloggers and news sites that are discussing your application to connect back to your website for the most dominant SEO impacts.
22) AppAdvice
AppAdvice is one of the biggest places for the details information and reviews of different Apple iOS applications. You can ask them to review your app and this will for sure to advertise your app in an effective fashion.
23) App Storm
AppStorm is again one of the best sites that is enjoying great and productive app reviews. The site includes new applications for all the platforms be it windows, iOS or Android. Presenting your application to AppStorm will enable it to pick up introduction in various domains. This site has more than 50,000 Twitter followers and near 17,000 Facebook followers. So, its use will for sure help you advertise an app in the most result driven manner possible.
24) App Store Optimization
This works much like SEO with the exception of it is for mobile applications only. ASO encourages rank your application to make it increasingly obvious and visible to the potential audiences. App Store Optimization will channel more individuals to your application and there are a couple of techniques that you can use to help guarantee your application gets the presentation you need it to get. You will be boosting presence of your app in front of the most relevant audiences that is for sure the best way to advertise an App.
In Conclusion…
The list does not just end up here.
There are so many other ways to talk about that can help in advertising your applications. Some of the many other ways apart from the above-mentioned are options such as promoting on Amazon, landing pages, using local marketing, make use of good SEO and SMO tricks, getting into Joint Ventures, do blog commenting, and so on.
So, now you know how to advertise an app in the best ways, right?
So, we hope that you will use this knowledge to good use and create and advertise an app for yourself. All you have to do is follow these tips religiously and you will be fine for sure.
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