Marketing91

  • HOME
  • Categories
    • Marketing Management
      • Marketing basics
      • Marketing Articles
      • Careers in Marketing
      • Market Research
      • Retail Marketing
      • Services Marketing
    • Strategy
      • Marketing Strategies
    • Management
    • Branding
    • Small Business
    • Sales & Selling
    • Advertising
  • Online Marketing
    • Blogging
    • Social Media Marketing
    • Search Engine Optimization
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of all Brands
    • SWOT of Brands
    • Brand Competitors
    • Marketing Strategy of Brands
    • Business Models of Brands
  • Videos
Home » SWOT articles » SWOT Analysis of FIFA

SWOT Analysis of FIFA

February 25, 2019 By Hitesh Bhasin Tagged With: SWOT articles

FIFA was founded in 1904 to supervise international competition among the national institutions of Belgium, Denmark, France, Germany, the Netherlands, Spain, Sweden, and Switzerland. Headquartered in Zürich, its membership now accommodates 211 national institutions. Member countries need to be contributors of one of the six regional confederations into which the sector is divided: Africa, Asia, Europe, North & Central America and the Caribbean, Oceania, and South America.

FIFA is accountable for the business enterprise of football’s fundamental global tournaments, notably the World Cup which started out in 1930 and the Women’s World Cup which started out in 1991.

SWOT Analysis of FIFA - 3

Table of Contents

  • Strengths in the SWOT Analysis of FIFA
    • 1) Brand Image
    • 2) Brand association
    • 3) Biggest Event
    • 4) Good broadcasting and marketing
  • Weaknesses in the SWOT Analysis of FIFA
    • 1) The allegation of Corruption
    • 2) Match Schedules
  • Opportunities in the SWOT Analysis of FIFA
    • 1) Expansion
    • 2) Audience expansion
  • Threats in the SWOT Analysis of FIFA
    • 1) Android malware disguised as a streaming app
    • 2) Racism on the game
    • Related posts:

Strengths in the SWOT Analysis of FIFA

SWOT Analysis of FIFA - 1

1) Brand Image

For over a century, FIFA’s v logo has constantly developed to reflect its international mission and announce the improvement and achievements of the organization. This evolution has been driven through the always changing position that soccer plays in the aspect of bringing people and changing lives for the better. The FIFA brand is famous with the claim “For the Game. For the World”, and all the programs and activities of FIFA fall under one of the three pillars of their mission and vision.

2) Brand association

FIFA has the association with brands like Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA and so forth Sponsors are separated into three companies – FIFA partners, FIFA World Cup sponsors and local supporters. FIFA partners have the highest level of affiliation with FIFA and all its events, as well as play a much broader role in assisting the improvement of football worldwide. The businesses are Budweiser, McDonald’s, dairy agency Mengniu, electronics manufacturer Hisense and telephone enterprise VIVO. All the top companies want to be part of the sporting event.

Also Read  SWOT Analysis of Bausch and Lomb

3) Biggest Event

The FIFA World Cup is the world’s most widely viewed sporting event; an estimated 715.1 million people watched the final match of the 2010 FIFA World Cup held in Germany and the 2018 event in South Africa was broadcast to 204 countries on 245 different channels. Inside the stadiums, a total of 3,170,856 spectators attended the 64 matches an average of 49,670 per match.
There were more than 6 million people who attended the event in 16 sites across the world: ten within South Africa and a further six across the globe in Rome, Berlin, Sydney, Mexico City Paris, and Rio de Janeiro.

4) Good broadcasting and marketing

The FIFA logo is extremely prestigious and it appears on all the FIFA endorsed items. FIFA has been able to effectively give the market the brand and give it a visual identity. The “face” of the FIFA brand is recognized in all the corners of the world and is also a logo that represents credibility and authenticity. The event is one of the most highly broadcasted events.

Weaknesses in the SWOT Analysis of FIFA

1) The allegation of Corruption

In 2016 FIFA struggled with the ongoing repercussions caused when the protracted suspicion of fraudulent dealings, racketeering, and cash laundering regarding excessive-ranking.  On May 27, 2015, the U.S. Department of Justice (DOJ) disclosed a 47-count, 164-web page criminal indictment charging seven FIFA executives with having acquired $a hundred and fifty million in bribes over a length of greater than decades. Cases like this negatively impact the image of FIFA

2) Match Schedules

It is found that tournaments having clubs like Manchester United, Liverpool, Real Madrid are considered even larger then the country level tournaments. Furthermore, because most of the tournaments have top performers, it is found that the matches are heavily in favour of some of the top teams. Although this is a strong point for the popularity of fifa, this is a weak point for clubs which are weaker in tournaments and dont have a chance to rise up.

Also Read  SWOT analysis of Wells Fargo

Opportunities in the SWOT Analysis of FIFA

SWOT Analysis of FIFA - 2

1) Expansion

FIFA has expanded the Club World Cup into 24 groups. Most of the competitors had a 7-team format with stronger teams receiving byes to later rounds, which definitely needed a change. People are more interested in watching European leagues which run during the same time. FIFA can revitalize the competition and could also attract more viewership with more of the world’s big-name clubs involved.

2) Audience expansion

Cricket remains the important contributor to sports activities viewership on Indian tv, but soccer got boost with the just-concluded 2018 FIFA World Cup in Russia.F or the primary 58 suits, the 2018 FIFA World Cup garnered a viewership of 194.1 million impressions, whilst the combined viewership for the first two India vs England T20 suits was 20.7 million impressions. Over 35% of general viewership for the FIFA U-17 World Cup got here from non-conventional soccer markets. Overall reach changed into over forty-seven million viewers throughout India. With the FIFA World Cup 2018 Russia, the scale became even extra.

Threats in the SWOT Analysis of FIFA

1) Android malware disguised as a streaming app

Millions of fans who don’t have the access to the official channel of FIFA, they turn into website and streaming apps that allow the people the chance to view the action for free in real time. A malware app was disguised as a streaming app and was distributed via a website showing popular players like Lionel Messi and Cristiano Ronaldo. There was another World Cup “prediction game” malware that was getting spread in the name of FIFA. FIFA should work on initiatives to stop these kinds of operations.

2) Racism on the game

FIFA should ensure certain inclusivity and human dignity for each person involved in the game. Racism and Discrimination are still mirrored in the game. It is necessary that both sanctions and prevention needs to be acknowledged to tackle such issues. Fans inside the Saint Petersburg Stadium made monkey noises and yelled racist chants at black gamers such as N’Golo Kante, Ousmane Dembele, and Paul Pogba – all of whom will line up for France on the World Cup in Russia. FIFA fined Russia 30,000 Swiss Francs (approximately $39,000), taking into consideration “the limited number of fans involved”. Occurrences like this negatively impact the image of FIFA.

Also Read  SWOT analysis of Kwality Walls

Related posts:

SWOT Analysis of Chanel - 5SWOT Analysis of Chanel SWOT Analysis of Bajaj Auto - 2SWOT Analysis of Bajaj Auto SWOT ANALYSIS OF UBER - 3SWOT ANALYSIS OF UBER – UBER SWOT analysis SWOT Analysis of AirbnbSWOT Analysis of Airbnb SWOT Analysis of GIORGIO ARMANISWOT Analysis of ARMANI SWOT Analysis of Bacardi - 2SWOT Analysis of Bacardi SWOT Analysis of ASUS - 3SWOT Analysis of ASUS SWOT analysis of Adidas - 2Adidas SWOT analysis – SWOT analysis of Adidas SWOT Analysis of AdobeSWOT Analysis of Adobe SWOT analysis of Barcelona Football Club - 3SWOT analysis of Barcelona Football Club
Also Read  SWOT analysis of Goodyear Tyres

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Comments

  1. kostas kal says

    hello. can you tell me a swot analysis about world cup 2018 in russia?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • What is Benefits Administration? Definition and Steps
  • What is coaching? Different coaching styles
  • What is Corporate Training? Types and benefits
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved