Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » SWOT of Brands » SWOT Analysis of Jet Airways

SWOT Analysis of Jet Airways

March 21, 2019 By Hitesh Bhasin Filed Under: SWOT of Brands

Advertisements

Jet Airways Ltd. is an airline service provider based in Mumbai, India. It has a relatively high market share (over 20 per cent) in the domestic market in India. Jet Airways operates in 76 destinations daily and has operations in India, US, UK, Canada, Malaysia, UAE, Singapore and Malaysia.

Table of Contents

  • Strengths in the SWOT Analysis of Jet Airways :
  • Weaknesses in the SWOT Analysis of Jet Airways : 
  • Opportunities in the SWOT Analysis of Jet Airways :
  • Threats in the SWOT Analysis of Jet Airways :

Strengths in the SWOT Analysis of Jet Airways :

Vertically integrated operations: Jet airways offer passenger and cargo services and also leases aircraft.The company operates in various parts of the world and has vertically integrated all operations which allow it to cater to a wide range of customers, which gives it a competitive advantage.

Focus on innovation through IT and E-Commerce: Jet Airways combined its services with travel packages to provide customers with an end to end experience. Also, it has launched its smartphone airline application to help users. Such initiatives help the company to enhance operational performance.

Strong network portfolio: Jet airways has a strong base of a fleet and a strong network to go with that. The company has 116 aircraft under its banner with 20 international 48 local destinations in India. This helps the company to improve operational margins.

Alliance with Etihad Airways: Jet Airways strategically alliance with Etihad Airways to expand into new markets. The partnership increased the airline’s international reach.

SWOT analysis of Jet Airways

Weaknesses in the SWOT Analysis of Jet Airways : 

Negative margins are worrying: Jet airways recorded negative growth in FY 2015, despite the increase in revenues. The operating margin was (-6.2%) down and net margin was (-9.6%) down year on year. Such negative margins affect the company’s future plans.

Advertisements

Limited market share: Jet Airways competes with various private and public airlines domestically and internationally and hence the market share gets limited and growing market share becomes difficult.

Also Read  SWOT analysis of Chevrolet - Chevrolet SWOT analysis

Opportunities in the SWOT Analysis of Jet Airways :

Growing global tourism industry: The international tourist arrivals increased by about 4.4%as per the World Tourist organisation (UNWTO) in the year 2015. The company operates in over 20 international destinations and is going to be benefitted by the growth.

Strategic Alliances wide reach: Jet Airways should look to the further alliance with other international airlines, like partnering with Etihad Airways, in order to further expand across the globe.

Positive growth in Indian airline industry: The Indian airline’s industry has shown rapid and exponential growth in the recent years. With a CAGR of 11% in the period 2011-2015, the industry has expanded its operations and increased number of flights in almost all the routes. The industry is further expected to grow at a similar pace and hence it is beneficial for jet Airways.

Threats in the SWOT Analysis of Jet Airways :

Intense competition in the aviation industry: There is intense competition in the domestic as well as international aviation industry and hence this gives rise to price competitiveness. As pricing pressures rise, operating margins get affected and hence it is harmful to the industry.

Regulations increase compliance costs: In the aviation industry, in particular, a company has to abide by many statutory, transport and environment etc. regulations which increase its compliance costs and hence affects operating margins.

Advertisements
Liked this post? Check out these detailed articles on Topic of SWOT of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. SWOT Analysis of Easy Jet – Easy Jet SWOT Analysis
  2. SWOT analysis of British Airways – British airways SWOT
  3. SWOT analysis of Qatar Airways
  4. SWOT Analysis of McDonalds
  5. SWOT analysis of Absolut Vodka – Absolut SWOT analysis
  6. SWOT analysis of Nivea – Nivea SWOT analysis
  7. SWOT analysis of Zara – Zara SWOT analysis
  8. SWOT analysis of Youtube – Youtube SWOT analysis
  9. SWOT analysis of Whirlpool – Whirlpool SWOT analysis
  10. SWOT Analysis of Rado – Rado SWOT Analysis

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 11 Marketing lessons from Facebook
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved