Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » SWOT of Brands » SWOT analysis of Jack and Jones

SWOT analysis of Jack and Jones

May 25, 2019 By Hitesh Bhasin Filed Under: SWOT of Brands

Advertisements

Founded in 1989, Jack and Jones are one of the leading men’s wear brands in the world. It came out of the Bestseller brand and is primarily targeted at young customers. Over the last 20 years, Jack and Jones are Europe’s leading manufacturers of menswear and houses over 1000 stores in more than 38 countries. Here is the SWOT Analysis of Jack and Jones.

Table of Contents

  • Strengths in the SWOT analysis of Jack and Jones :
  • Weaknesses in the SWOT analysis of Jack and Jones :
  • Opportunities in the SWOT analysis of Jack and Jones :
  • Threats in the SWOT analysis of Jack and Jones :

Strengths in the SWOT analysis of Jack and Jones :

1) Strong Financial Muscle – The Company was formed out of Bestseller which has over 15000 employees and presence in Europe, India, China, Canada, and the Middle East. The company has enough finance to cover its operational costs during expansions.

2) Risk Taking Ability – Jack and Jones brand strengthens through the establishment of more than 5700 retail stores and over 12000 wholesaler distributors throughout the world. The brand enjoys the shadow of its parent company and therefore can take risks on new product lines

3) Strong Presence in Europe – The Company moves out any competition in the European region. It is one of the strongest Menswear brands in Europe.

4) Higher Margins on Products – The Company’s balance sheet shows higher margins and has relatively had profitable EBIDAT over the last 5 years.

5) Rapid Expansion – Jack and Jones has gradually made its presence in India and China too. In India alone, the brand has more outlets in more than 37 states and presence in all Tier-1 cities.

6) Franchise Market Entry Strategy – In order to capture market quickly, Jack and Jones have adopted the franchise model where distributor partners work towards building the brand much faster in cities. This allows greater penetration

Also Read  SWOT analysis of Brooke bond
Advertisements

7) Strong Advertising and Brand Recall – Unlike other brands, the company has a strong brand recall in the menswear section and good advertising strategies, enabling it to capture consumer attention.

SWOT analysis of Jack and Jones 1

Weaknesses in the SWOT analysis of Jack and Jones :

1) High Costs – The Company offers branded and exclusive menswear that is costly with respect to competitor offerings.

2) Not Enough Stores – While the company has been constantly penetrating into different cities in India, its store presence is not huge when compared with other companies in the same segment. This probably leads to consumers choosing the next closest fit.

3) Weak Brand Presence in India and China – Jack and Jones have great sales in Europe. However, its brand presence is not that strong in India and China where other foreign companies such as Levis, Wrangler, and others already have a wide supply chain. Both India and China are strategic expansion units for the company’s next level of revenues.

Opportunities in the SWOT analysis of Jack and Jones :

1) Tapping into Emerging Markets – Increase in standard of living in India and China and many other parts of Asia give Jack and Jones a strong USP to offer its new menswear that it does for other parts of Europe

2) Growing Youth Population – The rate of increase in youth population in many parts of the world, especially with a mindset of Casual wear, gives the company the leverage to offer competitive products. This is approximately more than 50% in India and about 40% in China

Advertisements

SWOT analysis of Jack and Jones 2

Threats in the SWOT analysis of Jack and Jones :

1) High Competition – The Company faces heavy competition in Jeanswear segment from Wrangler, Levis, Tommy Hilfiger, Flying Machine, etc. that offer similar products. This obviously is leading to substitute products at a relatively cheaper rate.

Also Read  SWOT analysis of Danone

2) E-Commerce – E-Commerce is definitely one of the growing threats. Local suppliers of menswear as well as branded face heavy competition in margins. Moreover, not having control on advertising leads consumers to choose the closest matching product with similar quality and cost.

3) Changing Consumer Taste – The youth population is fast changing with respect to taste. The company needs to constantly innovate new product lines in menswear to keep up with changing needs.

Advertisements
Liked this post? Check out these detailed articles on Topic of SWOT of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. SWOT analysis of Jack Daniels
  2. SWOT Analysis of McDonalds
  3. SWOT analysis of Aquaguard – Aquaguard SWOT analysis
  4. SWOT analysis of Absolut Vodka – Absolut SWOT analysis
  5. SWOT analysis of Nivea – Nivea SWOT analysis
  6. SWOT analysis of Pantene – Pantene SWOT analysis
  7. SWOT analysis of Zara – Zara SWOT analysis
  8. SWOT Analysis of Easy Jet – Easy Jet SWOT Analysis
  9. SWOT Analysis of Rado – Rado SWOT Analysis
  10. SWOT Analysis of Timex – Timex Fashion Watch SWOT Analysis

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Comments

  1. Thomas Maramba says

    thanks for for the info that you always give us.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 11 Marketing lessons from Facebook
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved