SWOT analysis of Bollywood

Strengths in the SWOT analysis of Bollywood

• Bollywood is no more a ‘Made in India’ brand; Bollywood has become an international brand having its global presence in Asia, Africa, Europe, America and Australia.
• Bollywood produces more than 1000 films per year and has more than fourteen million viewers who visit theatres daily to watch Bollywood movies all over the world.
• Bollywood movies compete with Hollywood movies for their slots in theatres
• The volume of Bollywood movies released worldwide has become twice the number of Hollywood movies
• Bollywood gives employment to many lacks of people around the world
• Low budget movies have generated more revenues in box office hit

Weaknesses in the SWOT analysis of Bollywood

• When referring to “Value vs. Volume” growth, Bollywood has more volume of movies released every year but very few movies get back their return on investments
• Many movies fail to make even a little impact to the audience as the movie release per month is very high
• Repetition of story script and duplication of music tracks seldom makes people to lose interest for movies
• Bollywood movies spoil the rich Indian values and sentiments and inflict wrong culture in younger generation’s mind by influencing western practises and lifestyle
• Small producers cant shell out more money for their movie promotions and advertisements

Opportunities in the SWOT analysis of Bollywood

• Viewers for Bollywood movie are increasing every year
• Slumdog Millionaire success which bagged more than $80 million revenue added new dimensions to Bollywood movies
• International brands like L’Oreal prefer Indian celebrities to be their brand ambassadors for their global market.
• Reliance Big entertainment has signed deals with production companies of Brad Pitt, George Clooney, Tom Hanks, Nicholas Cage, and Jim Carrey etc
• The overall Indian movie market is expected to grow at a rate of 14% YOY.
• Ficci-KPMG report has mentioned in its report that the revenues from Media and Entertainment (M&E) would reach INR 1.3 Trillion by the year 2015.
• Marketing in M&E has become very powerful with the help of viral marketing, for instance “Why this Kolaveri” was a straight away success.

Threats in the SWOT analysis of Bollywood

• Government and sensor board regulations are becoming high due to the increase of adulthood and violence scenes in movies
• Pirated CDs and DVDs impose a major threat for this industry
• Movies are watched and shared across internet
• Many movies face legal issues and threats from political parties during their releases
• Negative reviews on websites and social media are major threats