Marketing tools are crucial in alleviating, automating, empowering, and optimizing the marketing endeavors of a company. They also play an effective role in product development…
What is Audience Profile? Definition & Steps to Create It
An Audience profile is a target audience profile with a list of all the important characteristics of the targeted audience members who show some potential…
What Is Harvesting Strategy in Business?
A harvesting strategy is basically a plan that is used in the field of business industry which involves either canceling or cutting down the expenditure…
Mass Merchandiser Definition, Concept, Advantages
Definition: Mass merchandiser is a particular retailer or specific retail store, which is known to sell a large number of goods belonging to different categories…
Buyer Readiness State – Different Stages Of Buyer Readiness
What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
360-Degree Feedback – Definition, Meaning, Benefits and Weaknesses
360-degree feedback is a process to collect feedback from several sources like the supervisor, colleague or juniors of an employee along with the customers, vendors,…
Employee Relations | Definition, Meaning Importance and Advantages
Employee relations is a part of human resource strategies that are specially created to ensure effective use of human resources to accomplish the goals, mission,…
Employee Relationship Management – Definition, Meaning, Functions
Employee relationship management is often known as ERM and is a system that encourages the relationship between an employee and the organization. This platform integrates…
An Overview of Hospitality Industry – Services and Challenges
Whenever the terms ‘Hospitality’, ‘Hospitality Industry’, ‘Hospitality Industry’ are mentioned, the picture of a large, posh hotel with a scenic view, a swimming pool with…
Laissez-Faire Leadership – Characteristics, Advantages & Example
A leader is always at the helm of affairs in any organization. He is in charge of spearheading an organization’s efforts in the direction of…
Autocratic Leadership | Characteristics, Advantages, Disadvantages
All the organizations, whether civil, political or business, need leaders. A leader is someone who, by his ability, knowledge and experience, can take decisions and…
Communication Systems: Definition, Types and Elements
Communication systems is the process of handling written or verbal messages. It’s a process called communication which is more often than not taken for granted….
Leader-Member Exchange Theory (LMX Theory) Explained
Leader-Member Exchange Theory or LMX Theory is a two-way relationship or a dyadic relationship between the leaders and their team members that focus on how…
What is Benefits Administration? Definition and Steps
Benefits administration is defined as a process that creates, updates, and manages its benefits in an organization. It is a human resource function that includes…
What is coaching? Different coaching styles
Coaching is defined as a process that focuses on performance improvement in the present and not past or future. The coach is referred to as…
