Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

Marketing Strategy of Godrej

March 19, 2018 By Hitesh Bhasin Filed Under: Brand Strategies

Founded in 1897 the company has been operating in the country since the Swadeshi movement. Its founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur and founder of Godrej after series of failed attempts entered into locks with which the company success story started.

Godrej has emerged today as a conglomerate having business in various industries such as Consumer goods, Real estate, Online Grocery Store, Agri, and Chemical business.

Table of Contents

  • Segmentation, targeting, positioning in the Marketing strategy of Godrej–
  • Competitive advantage in the Marketing strategy of Godrej–
  • BCG Matrix in the Marketing strategy of Godrej-
  • Distribution strategy in the Marketing strategy of Godrej-
  • Brand equity in the Marketing strategy of Godrej–
  • Competitive analysis in the Marketing strategy of Godrej-
  • Market analysis in the Marketing strategy of Godrej-
  • Customer analysis in the Marketing strategy of Godrej–

Segmentation, targeting, positioning in the Marketing strategy of Godrej–

Catering to the needs of such large array of consumer segments is only possible when the population is segmented based on the similar population characteristics. Godrej uses the mix of demographics geographic and psychographic segmentation variables such as income class, profession, age, gender, behavior, region etc.

Selective and differentiated targeting strategy is used by the company for offerings of different group companies.

Godrej uses value-based and user benefit based positioning strategy to highlight the intrinsic culture and attachment that the brands have with the customers over the years.

Marketing mix – Here is the Marketing mix of Godrej.

SWOT analysis – Here is the SWOT analysis of Godrej.

Mission- “To help people live better lives by helping them realize their potential”

Vision- “To be 10 times the size the company was in 2010 by 2020”

Tagline-“Ideas that Makes Life Better”.

Marketing Strategy of Godrej - 1

Competitive advantage in the Marketing strategy of Godrej–

1. Big Conglomerate:

Godrej have become a big conglomerate offering services and products ranging from agri products to security to real estate solutions. Experience in such a diverse nature of businesses is helping the company supporting the businesses hand in hand and emerge as a prominent player in the market.

Also Read  Marketing Strategy of Tommy Hilfiger - Tommy Hilfiger Marketing Strategy

2. Vast experience:

More than 120 years old company, extensive experience in the business it operates into, properties at some of the prominent locations, financially strong and deep-rooted to understand the need and wants of the customers, is what helps the company in being competitively ahead of its peers.

BCG Matrix in the Marketing strategy of Godrej-

Godrej business segments are categorized into three businesses Godrej Consumer Products (GCPL), Godrej Properties (GPL) Godrej Agrovet Limited (GAVL).

Out of these businesses the consumer products business vertical and Godrej properties are Stars in BCG matrix while Agrovet is still emerging and is facing tough competition from the peer companies, therefore, it is the question mark in the BCG matrix.

Marketing Strategy of Godrej - 4

Distribution strategy in the Marketing strategy of Godrej-

The Company operates with its own sales channel along with the authorized distributors, resellers, retailers and e-commerce websites who help the brand in making its offerings available to the remotest location of the country under consumer goods and electrical appliances segment.

While in those of industrial products and real estate business, the Company have its own sales team for growth and popularization of the business.

Brand equity in the Marketing strategy of Godrej–

 Godrej has been ranked 51 in Forbes magazine list of innovative growth Companies. The brand has been valued at $ 8.8 billion as of May 2017 (market capitalization value method) generating revenue of $ 4.6 billion.

The brand has been ranked 2nd most trusted brand in India and is among the most diversified and trusted conglomerate.

Competitive analysis in the Marketing strategy of Godrej-

Marketing Strategy of Godrej - 2

The presence of the brand in such large product categories along with large SKU’s (stock keeping unit) such as in-home care the company have offerings such as Goodnight, Aer room/car/ washroom freshener, Hit for mosquito killing, EzeeValon, in personal care Cinthol, Inecto, Renew, Roby and many more.

Also Read  Marketing Strategy of P & G - P & G Marketing Strategy

Being present in the market with such large number of options is what helping the company in being competitively ahead of its competitors.

It competes with companies such as HUL, P & G, Palmolive etc. in FMCG segment while in real estate it have competitors such as Jaypee builders, Tata etc.

Market analysis in the Marketing strategy of Godrej-

The macroeconomic environment will continue to impact and get impacted by the socio-political and economic uncertainty. Due to which the international business of the company is grappling with the dual challenges of weakening growth and exchange risk. While the company focuses on innovation, customer centricity and cost optimization for capturing the tremendous opportunities in the emerging markets such as Asia –Pacific regions, Africa, Latin America and others.

Customer analysis in the Marketing strategy of Godrej–

Customers of Godrej in the retail segment are in the age group of 20-60 years. Most of the customers are acquired by the company through the brand recall and strong brand image that the company has built over the years.

In the B2B segments, Godrej serves to the needs of the companies of various industries through its offerings such as that of Godrej & Boyce, Godrej Industries, and Agrovet.

Liked this post? Check out these detailed articles on Topic of Brand Strategies

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing strategy of Cadbury – Cadbury marketing strategy
  2. Marketing strategy of Audi – Audi marketing strategy
  3. Marketing strategy of BMW – BMW marketing strategy
  4. Marketing Strategy of HP – HP Marketing Strategy
  5. Marketing Strategy of Hitachi – Hitachi Marketing Strategy
  6. Marketing Strategy of Chevrolet – Chevrolet Marketing Strategy
  7. Marketing Strategy of Crocs – Crocs Marketing Strategy
  8. Marketing Strategy of American Airlines – American Airlines Marketing Strategy
  9. Marketing Strategy of Reebok – Reebok Marketing Strategy
  10. Marketing Strategy of Zomato – Zomato Marketing Strategy

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Comments

  1. Mohammad oowais says

    I want to know something about
    Godrej reaping benefits

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved