Marketing mix of Zapak - Zapak marketing mix

1. Products in the marketing mix of zapak

Zapak.com offers a wide array of games across interesting genres including:
1.Single Player free-to-play Games like Action, Puzzle, Arcade, Strategy, Racing, Sports
2. Multiplayer free-to-play Games
3.Downloadable Games
Exclusive International Titles: You would find the Top International games exclusively on Zapak.com for the Indian Audience
Celebrity Based Games: Zapak.com would host specially created games built around celebrities.
Zapak has also launched Zapak.tv, Zapak Girls, Zapak Mail, Zapak Tiny – for Tiny Tots age group between 4 -7 years for

2. Price in the marketing mix of zapak

Zapak.com has top international game titles available in the downloadable format at an Indian pricing, as India is a price sensitive market. The games’ prices are in the range of Rs. 49 to Rs. 249 for each game. You can also play multiplayer games at Zapak which will cost you around 50 Rs. Per hour.

3. Place in the marketing mix of zapak

First Gameplex was launched at I-Max Wadala in Mumbai. The Gameplex has already been launched in Bangalore, Chennai, Hyderabad, Ahmedabad, Chandigarh, Indore, Pune, Jaipur and Delhi. Like the other Zapak Gameplexes, this 35-seater gaming zone will have the best of gaming titles, ambience and gaming PCs. It has also been launched in Andheri W, Santacruz W, Goregaon E and Kandivili E.

4. Promotions in the marketing mix of zapak

This year in January Zapak along with Force India released India’s first official formula 1 Team online game at a press event in Mumbai. Present at the event were bowler Zaheer khan and Bollywood actress Jiah Khan. The force India & Zapak speed challenge game is up on the website. They had also come up with a “Speed Challenge”, where the top scorers can win a chance to go to Malaysia to attend a live F1 race as well as meet the Force Formula 1 team race drivers.

Kwality Walls has also collaborated with Zapak and has launched the second edition of gaming championship for children in the country, the Paddle Pop Gaming League 2009, after receiving an overwhelming response last year with 35,000 participants.

NDTV Convergence, the online arm of NDTV has tied-up with Zapak.com, to introduce game service called NDTV Games. The site is powered by Zapak and currently offers more than 25 games in different genres.

5. People in the marketing mix of zapak

Zapak attracts people of all ages. 40 per cent of the gamers are from the age-group of 22-35. Working professionals constitute 18 per cent. Almost 87 per cent of the gamers in India are men while women constitute just about 13 per cent.

6. Physical Evidence in the marketing mix of zapak

High speed broadband, World class infrastructure and content. Large-format dedicated gaming cafes with high-speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities across India that provides Indian gamer’s, world-class shared access

High-Tech infrastructure set-up. World class ambience.

7. Process in the marketing mix of zapak

Zapak Gameplexes are the only gaming chains in India that offers gamers a world-class gaming experience supported by world-class infrastructure, high-speed broadband and over 200+ games. Over 20,000 gaming enthusiasts walk into Gameplexes every week making it the fastest growing gaming destination for youth. Zapak Gameplex offers the best games and a world class gaming experience Pan-India with 51 cafes across 31 cities and by the end of the year we will be present in all key cities in India offering 10,000 gaming seats.