Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Mountain Dew – Mountain Dew Marketing Mix

Marketing Mix Of Mountain Dew – Mountain Dew Marketing Mix

May 24, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Mountain Dew currently referred and styled as Mtn Dew is of American origins. It is a soft drink and is associated with beverage industry. Mountain Dew was introduced in the year 1940 by Ally and Barney Hartman. In the year 1964, production rights and brand Mountain Dew was acquired by PepsiCo from Tip Corporation. It occupies 6.7% of US market share related to carbonated soft-drinks. Some of its competitors in global consumer market are as follows –

  • Mello Yello
  • Surge
  • Sun Drop
  • 7Up
  • Limca
  • Sprite
  • Canada Dry

Table of Contents

  • Product in the Marketing Mix Of Mountain Dew :
  • Place in the Marketing Mix Of Mountain Dew :
  • Price in the Marketing Mix Of Mountain Dew :
  • Promotion in the Marketing Mix Of Mountain Dew :

Product in the Marketing Mix Of Mountain Dew :

Mountain Dew is a very popular soft drink with main ingredients being carbonated water, orange juice, fructose, caffeine, added flavours and yellow 5. It does not have alcohol content and is available in several variants, colours and flavours. It is accessible in pet bottles, cans and glass bottles in different sizes of 2L, 1.25L, 1L, 500ml and 250ml. Some of the current Mountain Dew flavours and variants in its diversified product portfolio are as follows-

  • Original Mountain Dew
  • Throwback Mountain Dew
  • Kickstart Water Melon Mountain Dew
  • Kickstart Blueberry Pomegranate Mountain Dew
  • Baja Blast Mountain Dew
  • Kickstart Blood Orange Mountain Dew
  • Sangrita Blast Mountain Dew
  • Voltage Mountain Dew
  • Kickstart Pineapple, Orange-Mango Mountain Dew
  • Electric Apple Mountain Dew
  • Diet Mountain Dew
  • Kickstart Midnight Grape Mountain Dew
  • Caffeine-Free Diet Mountain Dew
  • Kickstart Strawberry Kiwi Mountain Dew
  • Diet Code Red Mountain Dew
  • Kickstart Limeade Mountain Dew
  • Caffeine-Free Mountain Dew
  • Code Red Mountain Dew
  • Live Wire Mountain Dew
  • Diet Mountain Dew
  • White Out Mountain Dew
  • Kickstart Fruit Punch Mountain Dew
  • Black Label Mountain Dew
  • Game Fuel Citrus Cherry Mountain Dew
  • Kickstart Black Cherry Mountain Dew
  • Pitch Black Mountain Dew
  • Kickstart Orange Citrus Mountain Dew

Marketing Mix Of Mountain Dew

Place in the Marketing Mix Of Mountain Dew :

Mountain Dew has acquired an international presence as its products are available in most countries of the world like United States, India, Canada, United Kingdom, Philippines, Singapore, Australia, New Zealand, Germany and Malaysia. It is continuously improving itself because of its R&D facilities that have a latest technological advantage for improvisation. Mountain Dew has a strong and widespread distribution network because of its owner PepsiCo. It includes services of a distributor, retailer, wholesaler to reach consumer via corner shops, discount stores, cafes, restaurants, fast-food centres, hotels, convenience stores, supermarkets and hypermarkets.

Price in the Marketing Mix Of Mountain Dew :

Mountain Dew has adopted a customization strategy as expectations vary from region to region. Moreover, pricing is heavily dependent on competitors pricing if it has several rival brands in the market. The brand wants to improve its market share and survive successfully in this cut-throat industry. Mountain Dew has adopted a competitive pricing policy and has kept its prices in close proximity to the product prices of its competitors. It has also adopted a promotional marketing policy and offers freebies and incentives to garner further sales at periodic intervals like product packages, clothing accessories and games.

Promotion in the Marketing Mix Of Mountain Dew :

Marketing Mix Of Mountain Dew 2

Mountain Dew has projected itself as a cool drink for outdoorsy, fun-loving and younger generation. It has paid special emphasis on packaging, labels, designing and built-in-grip. Good Old Mountain Dew is its popular tune and has been recorded by artists like Willie Nelson and Grandpa Jones. This jingle has been used in several ad campaigns. Gimme Dat is sung by Christian Rapper KJ-52 and is all about the singer’s fascination for Mountain Dew.

It has been associated with several games and events as part of its promotional strategy like ESPN Games in the year 2005. The company has roped in celebrities from sporting events like racing car, mountain bikers and skaters to act in its campaigns because it realises the impact of star power on the mindset of common masses.  Indian actors Salman Khan and Hrithik Roshan along with Indian Wrestler Sushil Kumar have been appointed as its brand ambassadors so as to increase its brand awareness.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. Marketing Mix of Diet Coke – Coke Marketing Mix
  2. Marketing Mix Of Coke Zero – Coke Zero Marketing Mix
  3. Marketing Mix Of Fanta – Fanta Marketing Mix
  4. Marketing Mix Of Minute Maid – Minute Maid Marketing Mix
  5. Marketing Mix Of Bournvita – Bournvita Marketing Mix
  6. Marketing mix of Dabur Real Juice
  7. Marketing Mix Of Maaza – Maaza Marketing Mix
  8. Marketing mix of Coca Cola – Coca cola marketing mix
  9. Marketing Mix Of Glucon D – Glucon D Marketing Mix
  10. Marketing Mix Of Boost – Boost Marketing Mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Common Market – Definition, History and Examples
  • Commodity Futures – Definition, Example and Risks
  • Bond Yield – Definition, Types and Calculations
  • Capital Gain – Definition, Strategies and Examples
  • Board of Trustees Vs. Board of Directors
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved