JK Lakshmi Cements is a brand of Delhi-based JK family and is a part of JK Organisation. It was founded in the year 1982 and has set new benchmarks in Indian cement industry. Currently, JK Lakshmi Cements is synonymous with strength and quality while maintaining global standards. Its competitors are-
- Ambuja Cement
- ACC Cement
- Ultra Tech Cement
About JK Lakshmi Cements
- Type: Cement manufacturing company
- Industry: Cement
- Founded: 1946
- Founder: Seth Juggilal Kamlapat Singhania
- Headquarters: Kolkata, West Bengal, India
- Area served: India
- Key people: Vijaypat Singhania (Chairman) and Neeraj Singhania (CEO)
- Number of employees: 4,000
Table of Contents
Product in the Marketing Mix Of JK Lakshmi Cements :
JK Lakshmi Cements is dedicated to offering qualitative and innovative products to meet customer satisfaction and its portfolio includes-
Cement- Company deals in manufacturing of cement. It uses superior quality limestone as raw material to produce the best cement in industry. It assures consistency in colour, weight, setting time, fineness and strength. JK Lakshmi Cements is available in two variants-
- PPC – It is widely used in the prevention of cracks in its key components being burnt clay and fly ash. It is used when construction on a mass scale is taking place and it requires extra durability.
- 43 Grade and 53 Grade OPC – It is the basic form of cement and is actually widely used grey cement with key components being Sulphur trioxide, Alumina, Silica, Magnesium and Iron. OPC has further sub-divisions in grades, each having unique features and properties like 43 Grade and 53 Grade. It is used extensively for fast setting and early strength.
JK Lakshmi Pro+ Cement- Latest and advanced technology has resulted in production of JK Lakshmi Pro+ Cement with several advantages that include
- High Durability
- Superior Finish
- Speedy Construction
- Fresh-quality of cement
- Prompt Service
- More volume in a bag
Power-mix concrete- JK offers power mix that achieves nearly 15% savings in construction costs and avoids on-site mixing, manual labour and overall supervision.
Plaster of Paris – It is a vital building material because it can be cast in any shape and sets easily. JK Lakshmi offers a premium product that provides an elegant finish and is available in various sizes from 2-25 kg.
Lightweight Gypsum Plaster – Is suitable for a machine as well as hand application for internal surfaces and after drying has a smooth finish with good impact strength.
Place in the Marketing Mix Of JK Lakshmi Cements :
JK Lakshmi Cements has a powerful and robust presence in most of the states of India with its headquarters base at New Delhi. It has a strong and widespread distribution network that includes services of more than four thousand cement dealers and cement dumps in places like West Bengal, Odisha, Maharashtra, Jammu and Kashmir, Haryana, Delhi, Punjab, Uttarakhand, Uttar Pradesh, Gujarat, Rajasthan, Chhattisgarh and Madhya Pradesh. A cement factory has been established at Durg in Chhattisgarh and another at Sirohi in Rajasthan. Grinding units of JK Lakshmi Cements are at Kalol in Gujarat and Jhamri in Haryana.
Price in the Marketing Mix Of JK Lakshmi Cements :
JK Lakshmi Cements is an eminent industrial business-house and realises the impact pricing strategy has on any organisation. It first selected a team to evaluate market trends and to know about the prices of its competitors because a wise man knows everything about his rivals like the back of his hand. After arriving at production cost it decided to keep its product prices marginally closer to the prices set by its competitors. It adopted a competitive pricing policy to gain a competitive advantage over its rivals.
Promotions in the Marketing Mix Of JK Lakshmi Cements :
JK Lakshmi Cements believes in direct dealings with help of its dedicated and trained marketing team. It has a technical service cell that offers construction solutions and carries out innovative and regular contact programs with masons, builders and business associates to meet their individual requirements. JK Lakshmi Cements is actually the strength behind several projects like Indira Gandhi Nahar Pariyojna and Golden Quadrilateral.
It has also implemented some innovative ideas like a power-plant for waste-heat recovery and colored-bag concept for product differentiation. It has been the recipient of awards and recognition like Excellent Energy Efficiency Unit Award and Greentech Safety Award. JK Lakshmi Cements also promotes its products and brand via advertisements in newspaper, magazines, hoardings, television, social media and sides of vehicles including trucks, bus and tempo.
Liked this post? Check out the complete series on Marketing Mix
