Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Marketing Mix Of Jaypee Cements – Jaypee Cements Marketing Mix

May 22, 2023 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Jaypee Cements is a subsidiary of its parent company Jaypee Group. It is a public company of Indian origin. As the name suggests the company is associated with cement industry and has been ranked as third largest producer of cement in India. In the year 2003, Jaiprakash Associates was formed after a merger of Jaypee Cement with JIL. In the year 2014, Shree Cements announced its decision of acquiring Panipat’s grinding unit and in the year 2016, February an announcement was made that Ultra Tech will be acquiring Jaypee’s cement assets. Its competitors in cement sector are as follows-

  • Gujarat Ambuja Cement
  • Orient Cement
  • Birla Cements

About Jaypee Cements

  • Type: Cement manufacturing company
  • Industry: Cement
  • Founded: 1979
  • Founder: Jaiprakash Gaur
  • Headquarters: Noida, Uttar Pradesh, India
  • Area served: India
  • Key people: Manoj Gaur (Chairman) and Manish Gaur (CEO)
  • Number of employees: 6,000+

Table of Contents

  • Product in the Marketing Mix Of Jaypee Cements :
  • Place in the Marketing Mix Of Jaypee Cements :
  • Price in the Marketing Mix Of Jaypee Cements :
  • Promotions in the Marketing Mix Of Jaypee Cements :

Product in the Marketing Mix Of Jaypee Cements :

Jaypee Cements produces and markets a diversified range of cement that have been specially designed to meet customer requirements for different cement type in the market. The company offers several brands with individual properties and characteristics and these surpass the standards set by BIS easily.

Cement plants are equipped with modern and state-of-art facilities and technology, computerised and fully-automatic process-control system, extensive instrumentation, quality control software that is custom-designed in mines and expert cross-belt analyser. Jaypee Cement markets and produces both OPC and PPC cement. OPC is the top choice of engineering companies for constructing of bridges, highways, power plants, residential structure and transmission lines whereas PPC is mostly used for commercial complex, roads, housing, canals and wells. All brands are sold in HDPE bags of 50 kg with a Jaypee logo.

Also Read  Marketing Mix Of Aviva Life Insurance - Aviva marketing mix

Marketing Mix Of Jaypee Cements

Place in the Marketing Mix Of Jaypee Cements :

Jaypee Cements has a pan India presence. Its cement plants are found in ten states. The company has eighteen facilities that produce estimated the capacity of nearly thirty-six million tonnes of cement by the year 2011. Jaypee Cements has three modern and computerised cement plants. Its plant at Rewa in Madhya Pradesh has two units with near capacity of 2.5 million tonnes annually. In the year 1995, Jaypee Cements incorporated Bela Cement Limited to establish at Bela in Madhya Pradesh a cement plant.

In the year 2007, a joint venture was signed with Steel Authority of India Ltd to set up a cement plant in the district of Bhilai. In the year 2010, the company commissioned a blending and grinding plant at Bagheri in Himachal Pradesh, at Satna in Madhya Pradesh and at Roorkee in Uttarakhand. Jaypee Cements has a strong distribution network that includes services of stockists, dealers, dumps, regional marketing offices, and corporate offices. It markets most of its products in Uttar Pradesh, Bihar, Madhya Pradesh, North East, North India and West Bengal. Its overseas market includes the export of cement and clinker to Nepal.

Price in the Marketing Mix Of Jaypee Cements :

The cement industry is very competitive and it is very important to make a thorough market research to know its own position in the market and to know the standing of its rival companies also. Jaypee Cements has adopted a competitive pricing strategy and its prices are more or less similar to those of its rival companies. The company offers the wide range of cement products. Basic prices of cement remain same as competitors although the company does give a window of 5% to 10% to its dealers to deal with increase and decrease of market margins. Most of the time the dealer passes this advantage to customers by reducing their profits by 25 -55 and sometimes more to increase sales figures because high volumes will ultimately lead to greater revenues.

Also Read  Marketing Mix of Converse - Converse Marketing Mix

Promotions in the Marketing Mix Of Jaypee Cements :

Marketing Mix Of Jaypee Cements 2

Brand awareness is very important for any organisation because in today’s competitive world it is very difficult to sell products without any awareness about it in the consumer market. Jaypee Cements have adopted several promotional strategies to create positive brand visibility. Their ads are shown in various popular channels of television and are also aired on radio.

The company has taken help of print media and advertised via newspapers and magazines. Hoardings have been put in strategic places to gain maximum coverage. Jaypee Cements takes its responsibility towards nature seriously and has developed green belts in and around plants and townships by planting and nurturing samplings. It also organises medical camps and animal-care camps regularly.

Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix Of JK Cements – JK Cements Marketing Mix
  2. Marketing Mix Of JK Lakshmi Cements – JK Lakshmi Cements Marketing Mix
  3. Marketing mix of Manchester United – Man U Marketing mix
  4. Marketing Mix of DANNON – DANNON Marketing Mix
  5. Marketing Mix Of Cheesecake Factory – Cheesecake Factory Marketing Mix
  6. Marketing Mix of Credit Suisse – Credit Suisse Marketing Mix
  7. Marketing Mix of Easyday – Easyday Marketing Mix
  8. Marketing Mix Of Future Group – Future Group Marketing Mix
  9. Marketing Mix Of Hot Wheels – Hot Wheels Marketing Mix
  10. Marketing Mix Of Jockey – Jockey Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved