Chevrolet is the initiative of Louis Chevrolet and William C. Durant which marked its foundation in November 3, 1911. Since then the brand is the benchmark of the automobile sector. It is an America based company with the market norm of sale “for every purse and purpose”. With the 104 years ofChevrolet, a known brand name in Cars and SUV’s is the automobile unit of General motors. marked experience on the field it has been one of the known names of the automobile Industry. Since inception it is named for its high quality and efficient automobiles.
Though, Automobile industry kind of hold monopoly in the sector still there is a strong competition amongst the few companies. The main competitors of Chevrolet are:
- Ford, a company founded by Henry ford and based in America
- Honda, Japanese based Conglomerate
- Skoda, a Czech automobile manufacturer unit, founded by Laurin and Klement
- Toyota, a Japanese automobile unit headquartered at Toyota
- Fiat is a subsidiary company of FCA headquartered in Italy
Product in the Marketing mix of Chevrolet
Chevrolet is an exclusive automobile company with the wide range of small cars, electrically propelled cars, Vans, Commercial automobiles, SUV’s etc. Each product of Chevrolet is a mark of quality and efficiency.
Products of General Motors and especially Chevrolet designate high performance with the ensured experience of speed. Chevrolet is hell bent on providing selectively designed vehicles with the advancement in technology. In year 2011 Chevrolet marked its sale at 4.76 million.
Currently the leading model of Chevrolet car range includes Chevrolet Cruze, Chevrolet Tavera, Chevrolet Spark, and Chevrolet Optra Magnum.
Place in the Marketing mix of Chevrolet
Chevrolet is headquartered in Detroit, Michigan; U.S. General Motors has targeted the global market with the brand name of Chevrolet with an exception of Ocenia where it is sold with the brand name of Holden (an Australian Subsidiary). Currently the brand is operational in 140 countries around the globe. Strong dealer network across the countries makes Chevrolet first choice for the consumers.
The global presence in 140 countries Chevrolet is further magnitudes with the division of the Chevrolets offices in various parts making it easily accessible for its customers to buy any Chevrolet Product with ease. One of the striking features of Chevrolet brand to provide for the easy services to the customers is the multiple dealerships across the countries.
Price in the Marketing mix of Chevrolet
Chevrolet is one of the brands, which since its start is known for the high and efficient quality of products with the pocket suiting prices. The prices are subjective to the types of the products. The prices of Chevrolet products are fixed keeping in mind the worth of product. The distinct characteristic of Chevrolet price policy is the mid – stature pricing with reliable services. Keeping in mind the needs of customers Chevrolet promises the guaranteed low maintenance cost post purchase for 3 years from the date of invoice.
Suiting to every budget Chevrolet has car ranging from 3.5 Lakh to 18 Lakh. So, one company adapts to the needs of all the types of customers.
Promotions in the Marketing mix of Chevrolet
Promotion is soul to the business and that is why the same is effectively used by the Chevrolet. Chevrolet is assisted by the team of expert promotional professionals who provide for the best promotional advice. Generally, covering the advertisements online, on print media and social media the Chevrolet brand covers every arena of marketing. To keep the growth of Chevrolet business up, various offers are used.
The basic offer, which goes with every Chevrolet product, is 1 year of insurance completely free subject to terms and conditions. Chevrolet brand worldwide uses different promotional offers to induce the sales.
Opting to the target group promotional strategies Chevrolet itself as an automobile for every needs. Lately, Chevrolet is looking to expand its key strategy through the use of digital marketing. Targeting the consumer groups in different countries the promotional strategy at every country is customized as per the needs of the individual customers.