• HOME
  • Categories
    • Marketing
    • Strategy
    • Advertising
    • Sales & Selling
    • Branding
    • Business
    • Customer Management
    • Market Research
  • Brand Analysis
    • Marketing mix of all Brands
    • SWOT analysis of Brands
    • Marketing Strategy of Brands
    • Brand Competition
    • Print Ads Collection
  • Start Here
Marketing91
  • Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • HOME
  • Categories
    • Marketing
    • Strategy
    • Advertising
    • Sales & Selling
    • Branding
    • Business
    • Customer Management
    • Market Research
  • Brand Analysis
    • Marketing mix of all Brands
    • SWOT analysis of Brands
    • Marketing Strategy of Brands
    • Brand Competition
    • Print Ads Collection
  • Start Here
Home » MARKETING MIX'S » Marketing Mix Of Cello Pens – Cello Pens Marketing Mix

Marketing Mix Of Cello Pens – Cello Pens Marketing Mix

December 20, 2017 By Hitesh Bhasin Tagged With: Marketing mix articles

India is one of the biggest stationary markets in the world as its rate of growth is exceptional. This is because of rising literacy rate and increasing the purchasing power of consumers. Cello pen is an Indian company and was founded in the year 1995. It started its operations with a single model titled Clear Pen. Brand Cello captured the market with German and Swiss tips ink. It offered quality writing, clear flow and highest standard of writing tool was born. In the year 2015, the month of December it was bought over by global company BIC. Some of the main competitors of cello pen in market are as follows-

  • GM Pens
  • Linc
  • Jineshwar (Montex)
  • ADD

Product in the Marketing Mix Of Cello Pens :

The cell has a broad portfolio of excellent products. The brand has a great reputation in both national and international market for offering a wide range of products, foreign technology and state-of-art components. Cello pens are smear free and free smooth while writing. Latest technology, well-trained employees, quality raw materials and continuous improvement make these pens the best in business. Its product portfolio includes-

Page Contents

  • Product in the Marketing Mix Of Cello Pens :
  • Place in the Marketing Mix Of Cello Pens :
  • Price in the Marketing Mix Of Cello Pens :
  • Promotions in the Marketing Mix Of Cello Pens :
  • Ball pen like Butter Flow, Executive, Papersoft, Crown
  • Metal pen like Mezzo, Radiance, Silvertip
  • Gel pen like Aqua, Gelo, Sports
  • Markers Hi-Lighters like Evermark, White Mate
  • Stationary like Sharper, Compass Box, Glue Stick, Eraser, Scale
  • Pencil like Colour Pencil, Wooden Pencil, Mechanical pencil,
  • Fountain pen like Disney Fountain Liqui
  • Exam series like Max Riter, Techno Tip, Pinpoint
  • Signature series like Advance, Writer, Victor
  • Retractable like Voyager, Retro, Sapphire
  • Gift set like Icon Gift Set , Genius & Power Gift Set
  • Accessories like Refills, Lead Box, Marker Ink
  • Disney like Classic, Club Close, Star
  • Calculator like Desktop Series, Scientific Series, Pocket Series

Marketing Mix Of Cello Pens

Place in the Marketing Mix Of Cello Pens :

Cello pen is one of the largest distributor and manufacturers of writing instrument in India. It is also the biggest supplier and exporter of products like refills, gel pens and ball pens.  The brand started its operations with a very low-profile but with time has grown leaps and bounds to become the indisputable leader. It has a widespread distribution network both at domestic and international levels. Its products are exported to countries like Far East, Middle East, Gulf, Europe and Africa.

During its beginning years, the company produced nearly twenty lac pens every month and from there it has now expanded to nearly five hundred lac pen every month. Factory of Cello pens is spread over 1, 00,000 square feet area and has nearly three thousand workers working under it. Its marketing network includes 1900 distributors, 40 super-stockiest and a capable sales team comprising of three hundred persons who are professionally trained. The company has two manufacturing plants in Haridwar and Daman in India. Cello pens are easily accessible from a small shop to the prestigious showroom.

Price in the Marketing Mix Of Cello Pens :

Brand Cello has managed to satisfy its customers in every nook and corner of India. It is acknowledged as a superior brand in both rural and urban markets. It also has corporate houses as its loyal customers. This has been possible because of first-rate products at reasonable prices. The company has kept a very reasonable pricing policy for its products. It has put its onus on higher sales figures and for this, they have cut down the profit margin. Higher the sales higher the revenues earned have been their pricing strategy.

Promotions in the Marketing Mix Of Cello Pens :

Marketing mix of Cello

From its inception, Cello has realised the power of good promotional activity. It has marketed its products through various advertising options. Inspired thinking has helped the brand in creating some of its best commercials that are explanatory and self-defining.  Ads are run in newspaper and magazines highlighting its best features. Its campaigns have emphasised quite categorically on its image of the uncompromising quality product.

Commercials are aired on television showing customer satisfaction. In one of the ads, children are shown to be working at a better speed with these pens during exam times. Insightful marketing has made this brand an all-time favourite with younger generation and professionals alike.

Related Post

Marketing Mix Of Minute Maid – Minute Maid M...
Marketing Mix Of Ashok Leyland
Marketing Mix of Zee Entertainment – Zee Ent...
Marketing mix of Royal Dutch Shell
Marketing Mix Of Kia Motors – Kia Motors Mar...
Marketing Mix of Crompton Greaves – Crompton...
Marketing Mix Of Odesk – Odesk Marketing Mi...
Marketing Mix Of Jet Airways – Jet Airways M...
Marketing Mix of Colors
Marketing Mix Of Lloyd’s Bank – Lloyd’s Bank...
Marketing mix of British Airways
Marketing Mix Of Nvidia – Nvidia Marketing M...

Most Useful Links

1. 30 Marketing and Strategy Models
2. Marketing Strategy
3. Marketing tools
4. Branding Tutorials
5. SWOT of Brands
6. Marketing Tutorials
7. Management Articles
8. Lists & How to
9. Sales & Selling

GET DAILY MARKETING UPDATES!!

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Follow Marketing91

More than 30,000 Followers

Get Daily Marketing updates!!

Recent Posts

  • 10 Ways To Ask Customer For Feedback
  • How To Ask For A Meeting? 10 Ways To Ask For A Meeting
  • How To Ask For Internship? 10 Tips to Ask for an Internship
  • How To Ask Questions In An Interview? Tips on Interview Questions
  • How To Ask Someone To Be Your Mentor?
  • Top Social Media Statistics for 2018
  • How To Ask Good Questions and Smart Questions?
  • How Ask For A Raise When You Are Underpaid? Tips on Asking for a Raise
  • How To Ask For An Interview? 10 Tips to Ask for an Interview
  • How To Ask For Your Job Back? Tips to Ask for Your Job Back

Best of Marketing91

Start Here – Marketing tutorials
30 Marketing Strategy Models
Marketing Strategy tutorials
Sales Management tutorials
Branding tutorials
Market research tutorials
Online Marketing tutorials
Business tutorials
Customer Management Tutorials
Brand Competitors
Strategy of Brands
SWOT analysis of brands
Marketing mix of brands

Copyright © 2019 Marketing91 · ABOUT US · PRIVACY POLICY  · COOKIES POLICY  · CONTACT US  ·