Brand colors are a palette of the few colors used for representing a brand’s personality, or creative identity. The right use of brand color palette…
6 Qualities that make Brand leaders
What are Brand Leaders? Brand Leaders are the people who are in charge of a brand. They are responsible for making sure that the brand…
Ingredient branding and How to build an Ingredient brand?
Ingredient branding is a wise and crafty way to go about creating a unique brand. A successful ingredient brand has the power to directly influence…
10 tips & tactics for Marketing a luxury brand
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…
Co-Branding – Definition, Uses and Examples
What Is Co-Branding? Co-branding is a marketing strategy that involves partnering with another company or brand to create a joint brand. This can be done…
Brand Awareness – Definition, Importance, Examples and Tips
Brand awareness is the extent to which target audiences of a brand are able to recognize or recall it in different situations. It is a…
What is Brand architecture and what are its advantages?
What is Brand Architecture? Brand architecture is the framework that defines how a company’s brand portfolio will be structured. The goal of brand architecture is…
Brand Essence – Definition, Importance and Examples
Brand essence is a couple of phrases or two to three words that communicate a company’s USPs and core values that differentiate the brand from…
Brand Identity – Meaning, Impact, Elements and Purpose with Examples
What is Brand Identity? Brand identity is the face of a company or product, and how it is perceived by the consumer. It is made…
A Study on McDonald’s Arch Deluxe Burger Brand Failure
As well as the McLibel Trial, McDonald’s has also experienced a number of more conventional marketing problems in recent years. Most of these problems have…
Internal Branding – Definition, Importance, Strategy and Benefits
Internal branding is making the employees know about the brand precisely, especially the company goals and external branding. In other words, it is the meeting…
Coca Cola Brand Failure
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it…
Branding – How it all started
Brand – The word, the phenomenon which has revolutionised the behaviour of shoppers when they are all out in pursuit of finding THE perfect stuff…
Why are your customers brand switching and what is the reason for switching brands?
More and more brands and products are being launched every day. In the traditional retail mix, moden retailers like Walmart have started launching their own unique products. On top…
What is brand image and its importance to an organization?
Today’s generation is quite impressionable and hence in order to enhance their personality, or to meet social standards, they gravitate towards branded products that are…
How to develop and keep a strong brand?
What is a Strong Brand? A Strong Brand is a brand that has a high level of awareness and recognition, is associated with positive attributes…
Brand Report Card – Definition, Attributes and Pepsi Report Card
What is a Brand Report Card? A Brand report card is an evaluation system that brands or companies use to periodically audit the strengths and…
5 Branding lessons from Super heroes
There will be very few people who are unaware of Superman, Batman, Spiderman or other such super heroes, especially after the massive and hit movies…
Brand Identity Prism – Definition, Importance and Example of Coca Cola
What is Brand Identity Prism? Brand identity prism is a hexagonal-prism-shaped marketing model that includes six elements or characteristics (Three on each side) crucial for…
Characteristics of a good brand name
Characteristics of a Good Brand Name – A good brand name should possess as many of the following characteristics as possible 1) It should be…
13 Amazing yet simple Brand building Tips and Detailed Process
What Is Brand Building? Brand building is the process of creating and maintaining a favorable awareness and reputation for a company or product. To build…
What is a brand
What is a brand? A Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in…
What is Umbrella branding and its advantage in building a brand examples
Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share….
Online branding tips for beginners by a real professional
The primary reason that people go into business is to make money. To take the business to the level above making a quick return on…
What is Brand Recall? Importance, Measurement & Strategy
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
Brand Personality – Definition, Importance and Examples
What is Brand Personality? Brand personality is the incorporation of human characteristics by a brand in a manner that different human-like adjectives can be attributed…
7 business locations that increase brand visibility
What is Business Location? Business location is the placement of a business in a specific geographic area. Businesses may choose to locate in a particular…
Brand Positioning: Definition, Statement and Strategy
What is Brand Positioning? Brand Positioning is the positioning strategy of the brand with the goal to create a unique impression in the minds of…
Brand Loyalty and its importance
Brand loyalty is a trust-driven association between consumers and a brand when consumers develop an emotional connection with a brand and keep on opting for…
What is a Brand Community and How to Build a Successful One?
What is a brand community? A brand community is a functional group or platform that brings together all the loyal buyers, users, and employees in…
5 characteristics of a successful brand
Branding is everything when it comes to business – without a recognisable, unforgettable brand, your company may be losing out to bigger and smaller competitors….
