May 25, 2016

Marketing Mix of Madhya Pradesh Tourism

Madhya pradesh tourism

The marketing mix of Madhya pradesh tourism discusses the 7P’s or the service marketing mix Madhya pradesh tourism – one of the smartest advertisers in the tourism market.

Product – Madhya Pradesh tourism is a service product by nature and involves tours in the exotic locales of Madhya Pradesh. There are different kinds of tour products.

  • Caravan tourism Package – A product which provides tourists with their own caravan to travel
  • Eco tourism package – As the name suggests, it is a tour for tourists who love landscapes and forests
  • Rural tourism – Involves tours to Amla and Pranpur
  • Adventure tourism – An interesting tourism concept wherein they invite tourists for the “Chambal challenge”

Place – Amarkantak, Bandhavgarh, Bhedaghat, Bhimbetka, Bhojpur, Bhopal, Chanderi, Chitrakoot, Gwalior, Indore, Jabalpur, Kanha, Khajuraho, Maheshwar, Mandu, Omkareshwar, Orchha, Pachmarhi, Panna, Pench, Sanchi, Shivpuri, Ujjain. These are the places where th tourism packages are conducted.

Price – Pricing of Madhya Pradesh tourism is competitive in nature. It competes with various other private organisations such as Mahindra tours and travels as well as others and hence it has to use competitive pricing.

Promotions – Madhya Pradesh tourism ads are known as one of the best and most creative ads across India. Each of its TV commercials have been innovative in nature and have attracted a lot of eyeballs as well as generated curiosity. Besides ATL communications, it also does BTL promotions through publications as well as sales promotions. The tourism board also has a tie up with Jet Airways for promotional packages.

Process – Depending on the type of package, the process varies. In case of Caravan tours, the proves would involve loaning caravans to tourists who can than return it in a given amount of time. Similarly in case of other tours, Guides as well as accommodation is included which completes the whole tour with minimum hassles and maximum enjoyment for the tourist. Thus the process of Madhya Parades tourism is systematic in nature.

People – The people in Madhya pradesh tourism consists of Tour operators, Tourist transport operators, Hotel staff, Tourist guides as well as the main operations staff. Madhya Pradesh tourism board also has amazing ways of rewarding employees through awards such as

  • Tourism friendly forester (Whoever maintains forests)
  • Tourism friendly archaeologist (Taking care of heritage)
  • Most frequent tourist visiting MP (Encouraging government to take part)

So on and so forth. Thus Madhya pradesh employs its people flawlessly.

Physical Evidence – Madhya pradesh tourism has tie ups with the best city hotels, Wildlife sector hotels, Tourist centre hotels, Restaurants and as mentioned the best service people to give the best experience to the tourists. Madhya Pradesh itself is exotic in nature and the locations such as Bhopal, Udaigiri and Sanchi are beautiful thus making for an excellent physical evidence.

Also Read Service Marketing Mix


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About Hitesh Bhasin

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