Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT analysis of sony ericsson

SWOT analysis of sony ericsson

May 9, 2019 By Hitesh Bhasin Tagged With: SWOT

Sony Ericsson has been changed to Sony Xperia since 2012 and hence this SWOT is not valid anymore. Do check the SWOT analysis of Sony Xperia.

This is a SWOT of the leading mobile and phone manufacturing company sony ericsson. Sony Ericsson is a company which is rival to Nokia and has excellent phones on offer. Though it is not known to be as user friendly as Nokia, it is a considerable rival nonetheless.

Table of Contents

  • Strengths in the SWOT analysis of Sony ericsson
  • Weaknesses in the SWOT analysis of Sony ericsson
  • Opportunities in the SWOT analysis of Sony ericsson
  • Threats in the SWOT analysis of Sony ericsson

Strengths in the SWOT analysis of Sony ericsson

  • Existing Knowledge of Target Market which is consumers in the age group of 15-40. – Sony ericsson had a good knowledge of the target base which it wanted to target on.
  • Research & Development done in vast number of Countries including Sweden, China, Japan , US & UK – This has helped Sony ericsson to gather useful knowledge base of what a diverse culture of customers might require from Sony Ericsson.
  • Creation & Innovation of Fantastic Products – It has some fantastic products in its arsenal though it does not command the same market share as Nokia in India.
  • Most attractive & innovative Global Brand – With a backing of

Weaknesses in the SWOT analysis of Sony ericsson

  • Low effective Distribution Channels – A major weakness on the part of Sony ericsson is that the distribution channel is ineffective. And hence it has not reached the nooks and corners of the country.
  • Less importance given to Promotional activities – Because the promotions are lesser, people are not adopting its products faster.

SWOT analysis of Sony ericsson

Opportunities in the SWOT analysis of Sony ericsson

  • Untapped Markets- such as Rural markets – Always an opportunity in a country like India.
  • More Demand for luxury products from high end user – Premium phones will give it a much required boost so that it can penetrate the market better.

Threats in the SWOT analysis of Sony ericsson

  • Strong Competition from Nokia which as 59% share whereas Sony Ericsson has 8.1% share – This alone is a major threat and there is a fear that Sony ericsson can be wiped out if this is the case.
  • Competition from other small players in the market such as Samsung, Motorola etc. – These small players also conquer their own unique pockets due to which it loses market share.
  • Entry of new competitors – The market is open for new competitors which is always a threat for Sony Ericsson.
  • Change in technology such as introduction of ‘Iphone’ by Apple – This can be a major threat for the future of Sony Ericsson.

Comments are invited :)

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. SWOT Analysis of Sony
  2. SWOT analysis of Nokia – Nokia SWOT analysis
  3. SWOT analysis of Sony Playstation
  4. SWOT analysis of Apple Inc – Apple SWOT analysis
  5. SWOT Analysis of Havells India – Havells India SWOT Analysis
  6. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  7. SWOT Analysis of Huawei
  8. SWOT Analysis of Prada
  9. SWOT Analysis of OLX
  10. SWOT Analysis of Voot

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. jagrat says

    The SWOT of Sony Ericson was good but a detail explation of the points would have been a Add-On.. As in the Merket Share of nokia is high in India and even worldwide, so the reason for the high market share could have been explained in comparision with the loop hole of Sony Ericson.

    Reply
  2. jagrat says

    TO just add on with the high market Share of Nokia the basis differnce that it has is it Contribution or else it eye on the diversity of india. As in India has more of population from the youth group and nokia has paid attention to it and has even tapped the Rural Market from 2002 itself

    Reply
  3. admin says

    Hii. thankss for the suggestions. Obviousl in marketing everyone has his own point of view. to ur first post – A comparison would be part of a competition analysis and not SWOT which is internal analysis and rarely targets individual competitors. 2nd post – The rural market has been established as an opportunity. and hence the market share of nokia is better. we are not mentioning here sony is the leader. we are just mentioning its SWOT :) comments are invited :)

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Budgetary Slack – Role, Causes and Drawbacks
  • Capitalization – Definition, Importance and Types
  • Brinkmanship – Definition, Examples and Tips
  • Community of Practice – Definition, History and Types
  • Collaboration – Definition, Importance, Types and skills
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved