Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home ยป SWOT of Brands ยป SWOT Analysis of Sony Ericsson

SWOT Analysis of Sony Ericsson

By Hitesh Bhasin | May 9, 2019 | Filed Under: SWOT of Brands

Sony Ericsson has been changed to Sony Xperia since 2012 and hence this SWOT is not valid anymore. Do check the SWOT analysis of Sony Xperia.

This is a SWOT of the leading mobile and phone manufacturing company sony ericsson. Sony Ericsson is a company which is rival to Nokia and has excellent phones on offer. Though it is not known to be as user friendly as Nokia, it is a considerable rival nonetheless.

Table of Contents

  • Strengths in the SWOT analysis of Sony ericsson
  • Weaknessesย in the SWOT analysis of Sony ericsson
  • Opportunitiesย in the SWOT analysis of Sony ericsson
  • Threatsย in the SWOT analysis of Sony ericsson

Strengths in the SWOT analysis of Sony ericsson

  • Existing Knowledge of Target Market which is consumers in the age group of 15-40. – Sony ericsson had a good knowledge of the target base which it wanted to target on.
  • Research & Development done in vast number of Countries including Sweden, China, Japan , US & UK – This has helped Sony ericsson to gather useful knowledge base of what a diverse culture of customers might require from Sony Ericsson.
  • Creation & Innovation of Fantastic Products – It has some fantastic products in its arsenal though it does not command the same market share as Nokia in India.
  • Most attractive & innovative Global Brand – With a backing of

Weaknessesย in the SWOT analysis of Sony ericsson

  • Low effective Distribution Channels – A major weakness on the part of Sony ericsson is that the distribution channel is ineffective. And hence it has not reached the nooks and corners of the country.
  • Less importance given to Promotional activities – Because the promotions are lesser, people are not adopting its products faster.

SWOT analysis of Sony ericsson

Opportunitiesย in the SWOT analysis of Sony ericsson

  • Untapped Markets- such as Rural markets – Always an opportunity in a country like India.
  • More Demand for luxury products from high end user – Premium phones will give it a much required boost so that it can penetrate the market better.

Threatsย in the SWOT analysis of Sony ericsson

  • Strong Competition from Nokia which as 59% share whereas Sony Ericsson has 8.1% share – This alone is a major threat and there is a fear that Sony ericsson can be wiped out if this is the case.
  • Competition from other small players in the market such as Samsung, Motorola etc. – These small players also conquer their own unique pockets due to which it loses market share.
  • Entry of new competitors – The market is open for new competitors which is always a threat for Sony Ericsson.
  • Change in technology such as introduction of โ€˜Iphoneโ€™ by Apple – This can be a major threat for the future of Sony Ericsson.
Also Read  SWOT analysis of Cartier

Comments are invited :)

Liked this post? Check out the complete series on SWOT

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. SWOT Analysis of Sony Playstation
  2. SWOT Analysis of Sony
  3. SWOT Analysis of Kelloggs – Kelloggs SWOT analysis
  4. SWOT Analysis of Barclays 2023
  5. SWOT Analysis of Toshiba – Toshiba SWOT analysis
  6. SWOT Analysis of Bisleri
  7. SWOT Analysis of Bulgari
  8. SWOT Analysis of AMD (Advanced Micro Devices)
  9. SWOT Analysis of Easy Jet
  10. SWOT Analysis of Rado
Not found what you are looking for? Search this website.

Comments

  1. jagrat says

    The SWOT of Sony Ericson was good but a detail explation of the points would have been a Add-On.. As in the Merket Share of nokia is high in India and even worldwide, so the reason for the high market share could have been explained in comparision with the loop hole of Sony Ericson.

    Reply
  2. jagrat says

    TO just add on with the high market Share of Nokia the basis differnce that it has is it Contribution or else it eye on the diversity of india. As in India has more of population from the youth group and nokia has paid attention to it and has even tapped the Rural Market from 2002 itself

    Reply
  3. admin says

    Hii. thankss for the suggestions. Obviousl in marketing everyone has his own point of view. to ur first post – A comparison would be part of a competition analysis and not SWOT which is internal analysis and rarely targets individual competitors. 2nd post – The rural market has been established as an opportunity. and hence the market share of nokia is better. we are not mentioning here sony is the leader. we are just mentioning its SWOT :) comments are invited :)

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Digital Marketing: Definition, Importance, Types, Skills and Tools
  • 9 Characteristics of Quality
  • What is Television Advertising? Characteristics, Types & Examples
  • What is Women Entrepreneurship? Features, Functions and Characteristics
  • Consignment Sales: Definition, Advantages and Disadvantages
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright ยฉ 2023 Marketing91 All Rights Reserved