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Home » SWOT » SWOT analysis of Kingfisher Airlines

SWOT analysis of Kingfisher Airlines

January 11, 2018 By Hitesh Bhasin Tagged With: SWOT articles

SWOT Analysis of Kingfisher Airlines

The SWOT of Kingfisher airlines discusses the strengths, weaknesses, opportunities and threats of one of the leading Indian airline companies. Kingfisher airlines has received flak recently due to its low margins and has been involved in several controversies.

1. STRENGTHS in the SWOT analysis of Kingfisher Airlines

  • Strong brand value and reputation in the minds of the consumer
  • UB group as the parent company
  • First Indian airline to have a new fleet of planes
  • Quality service and innovation
  • More than 80 destinations
  • Less than 100 people (employees) per aircraft

SWOT of Kingfisher Airlines

2. WEAKNESSES in the SWOT analysis of Kingfisher Airlines

  • Still in RED (still to Break Even)
    (An outstanding of 950crs only to oil marketing cos till may end )
  • High ticket pricing (KF First & Class)
  • Tough competition from Indian as well as international players

3. OPPORTUNITIES in the SWOT analysis of Kingfisher Airlines

  • If able to survive for a couple of years, then can have a big market share
  • Untapped International Markets
  • Untapped cargo market
  • Expanding tourism business

4. THREATS in the SWOT analysis of Kingfisher Airlines

  • Falling demand
  • Over capacity in the skies
  • ATF prices
  • Economic slowdown
  • Infrastructure issues

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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

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  1. Henok Wondafrash says

    Do you have SWOT and PESTLE analysis of Ethiopian Airlines?

    Appreciate if Yes.

    Thanks!!!!!!!
    Henok

    Reply

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