The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
Positioning techniques
Companies apply various positioning techniques in market so that they are always ahead in competition. Some of the techniques used for positioning are: 1) Perceptual…
Marketing Mix of Fair and Lovely and 4Ps (Updated 2025)
The Marketing mix of Fair & Lovely analyses the 4Ps of Fair & Lovely, including the Product, Price, Place, and Promotions. Hindustan Unilever is a…
What is a brand
What is a brand? A Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in…
Database Marketing – Definition, Types, Importance and Strategies
Database marketing collects consumer data such as names, contact information, and purchase history to create targeted marketing strategies to attract, engage, and convert potential customers….
Difference between goods and services
Goods and services are the lifeblood of any economy. Goods are tangible assets or physical objects that can be seen, felt, and utilized, whereas services…
Marketing Mix of Zara and 4Ps (Updated 2025)
The Marketing mix of Zara analyses the 4Ps of Zara, including the Product, Price, Place, and Promotions. Zara is a popular Spanish clothing store that…
What is a Horizontal Marketing System? with Examples
Given the current state of the economy, companies from many industries need help to sustain the same profits that they enjoyed in the mid-2000s, before…
Effective Positioning
According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
SWOT Analysis of Burberry (Updated 2025)
Let’s explore the SWOT Analysis of Burberry by understanding its strengths, weaknesses, opportunities, and threats. The famous British luxury clothing brand Burberry is a shining…
How to rock at Corporate Sales
Corporate sales is one of the most sought after profile for a Sales professional. Unlike institutional and channel sales, the strategies needed to excel at…
How to get repeat business from customers
Repeat business is critical for the success of any business. It refers to customers who come back for more purchases or services, instead of just…
Marketing Mix of Burberry and 4Ps (Updated 2025)
The Marketing mix of Burberry analyses the 4Ps of Burberry, including the Product, Price, Place, and Promotions. Burberry is a famous fashion house highlighting British…
What is Differentiated Marketing? Steps, Examples & Advantages
Differentiated marketing, also known as multisegment marketing, is a strategy where a company targets multiple market segments with distinct products or services tailored to match…
Competitive Profile Matrix (CPM): A Complete Guide for Rivals Analysis with a Free Template
In a complete ongoing process of globalization, business is required to keep pace with the fast-changing systems. To remain competitive, companies need to evaluate their…
