The Marketing mix of Vodafone analyses the 7Ps of Vodafone, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Vodafone. Vodafone…
Service Differentiation and 7 Ways to Differentiate Service from Competitor
Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation is quite challenging and needs…
Marketing Mix of Horlicks and 4Ps (Updated 2023)
The Marketing mix of Horlicks analyses the 4Ps of Horlicks, including the Product, Price, Place, and Promotions. Horlicks is one of the leading brands in…
Positioning Process – Steps involved in Positioning
The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
Positioning techniques
Companies apply various positioning techniques in market so that they are always ahead in competition. Some of the techniques used for positioning are: 1) Perceptual…
Marketing Mix of Fair and Lovely and 4Ps (Updated 2023)
The Marketing mix of Fair & Lovely analyses the 4Ps of Fair & Lovely, including the Product, Price, Place, and Promotions. Hindustan Unilever is a…
What is a brand
What is a brand? A Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in…
Database Marketing – Definition, Types, Importance and Strategies
Database marketing is a type of marketing that collects customer data such as names, contact details, purchase history, etc for developing personalized marketing strategies to…
Difference between goods and services
Goods and services are the lifeblood of an economy. Goods are tangible assets or items that can be seen, touched, and used while services are…
Marketing Mix of Zara and 4Ps (Updated 2023)
The Marketing mix of Zara analyses the 4Ps of Zara, including the Product, Price, Place, and Promotions. Zara is a popular Spanish clothing store that…
What is a Horizontal Marketing System? with Examples
Given the present circumstances of the economy, companies from different industries are finding it challenging to maintain the same profits that they experienced in the…
Effective Positioning
According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
Burberry SWOT Analysis 2023
Burberry is a British luxury fashion brand that designs and distributes ready to wear, including trench coats, leather accessories, and footwear. The company is headquartered…
How to rock at Corporate Sales
Corporate sales is one of the most sought after profile for a Sales professional. Unlike institutional and channel sales, the strategies needed to excel at…
How to get repeat business from customers
Repeat business is critical for the success of any business. It refers to customers who come back for more purchases or services, instead of just…