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Advertising Strategy in Marketing (Definition and Types)

May 20, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Advertising strategy

If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…

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Organizational Patterns – Definition, Meaning And Types

December 16, 2024 | By Hitesh Bhasin | Filed Under: Management

Organizational Patterns

Organization Pattern Definition and solution The organizational pattern is a process that assists in structuring and organizing your ideas, thoughts, speech as well as a…

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Group Communication – Definition, Role, Advantages And Disadvantages

December 19, 2024 | By Hitesh Bhasin | Filed Under: Management

Group Communication

When an interaction occurs amongst the different members of a group, it is termed as group communication. When it comes to businesses, group communication can…

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9 Strategies To Manage Poor Performance

March 5, 2020 | By Hitesh Bhasin | Filed Under: Human Resources

How To Manage Poor Performance

Performance and productivity are interlinked and interdependent as the former leads to the latter. Organizations pour a large amount of money, time and effort in…

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What are Objectives Of Communication with 10 Examples

November 29, 2024 | By Hitesh Bhasin | Filed Under: Management

Objectives of Communication

If there is one thing that is true in the world of business, then it is the fact that communication is something that you cannot…

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Blake Mouton Managerial Grid – Advantages And Disadvantages

December 19, 2024 | By Hitesh Bhasin | Filed Under: Management

The Blake Mouton Managerial Grid

There are a lot of different types of leadership styles or grids for various purposes to fulfill. Perhaps you’d be aware of some of them…

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Top 10 TV Brands in The World in 2026

December 12, 2024 | By Hitesh Bhasin | Filed Under: Lists

Top TV Brands

Television has always been an important source of visual entertainment for most households. In this article, we look at the top International TV Brands in…

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Top 29 Sustainable Clothing Brands in 2026

August 19, 2025 | By Hitesh Bhasin | Filed Under: Lists

Top 15 Sustainable Clothing Brands

The sustainable fashion brand industry is on the rise because the buyers have become conscious about their choices and have decided to stick to them…

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Mere Exposure Effect – Meaning, Importance, Examples, Limitations

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What is the Mere Exposure Effect

In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…

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10 Steps of a Meaningful Self Evaluation to Increase Performance

July 22, 2020 | By Hitesh Bhasin | Filed Under: Human Resources

10 Steps to Make Your Self Evaluation Meaningful

As appraisals are right around the corner, your company might be asking you to fill in the self-evaluation form. Self-evaluation is one of the best…

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Rate Card: Meaning, Definition, Terms and Advantages

July 30, 2025 | By Hitesh Bhasin | Filed Under: Marketing

What is Rate Card

Definition A Rate card is a pricing chart that helps outline the expenses for clients or businesses looking to place advertisements or utilize media services….

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What is Statement of Work? Meaning, Format, Tips & Other Details

August 1, 2020 | By Hitesh Bhasin | Filed Under: Human Resources

What is Statement of Work

A statement of work or sow is an integral part of contract and project management that guarantees completion of project work as per the set…

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What is Product Development? Definition, Meaning, Phases

May 13, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Different Phases of Product Development every Product need to go Through

Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…

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Material Handling: Definition, Objectives, Importance, Types

December 13, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Material handling

People moving material and final goods from one place to another is a common sight in a company which produces some physical products. Raw material…

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Operations Research – Types, Advantages, Disadvantages

December 16, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Operations Research

Operations research, popularly known as OR, is a scientific research method or a mathematical technique to determine the right decision for a problem. Operations research…

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