What is a brand community? A brand community is a functional group or platform that brings together all the loyal buyers, users, and employees in…
What is Benchmarking? Importance of Benchmarking for Businesses
Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…
Marketing Mix of British Airways and 7Ps (Updated 2026)
The Marketing mix of British Airways analyses the 7Ps of British Airways, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Forecasting Methods
Forecasting predicts future values based on past values or historical data. Forecasting enables firms to make intelligent decisions regarding capacity planning, inventory control, and logistics…
The Framing effect and how it can be used in advertising?
Ever noticed how, in hollywood movies, the hero is many a times “framed”? What does framing mean and what is the framing effect? Framing means…
What is Fusion Marketing? How it Works, Pros and Cons
Depending on the nature of the business, sometimes a firm may have to implement various marketing and advertising channels and creative ideas in a single…
Qualitative Market Research
Qualitative market research examines the opinion and emotions of customers about a specific product or brand. Qualitative research involves interviewing a select group to uncover…
What is Push Strategy? Best 21 Ways to Execute It
Push Strategy is a strategy focused on pushing more products to the customer through sales, discount pricing, coupons and other such methods. Unlike Pull strategy which…
SWOT analysis of Kingfisher Airlines
SWOT Analysis of Kingfisher Airlines The SWOT of Kingfisher airlines discusses the strengths, weaknesses, opportunities and threats of one of the leading Indian airline companies….
Marketing Mix of Monginis and 4Ps (Updated 2026)
The Marketing mix of Monginis analyses the 4Ps of Monginis, which includes the Product, Price, Place, and Promotion of Monginis. I remember Monginis from my…
How to manage and motivate channel dealers
Channel sales is always tricky. This is because your dependency on other people is double that of corporate sales. In corporate sales, you might meet…
Marketing Mix of Nike and 4Ps (Updated 2026)
The Marketing mix of Nike analyses the 4Ps of Nike, which includes the Product, Price, Place, and Promotion of Nike. The Nike marketing mix (4Ps)…
Value Delivery: Definition, Process, and Preparation
Value Delivery is the process of providing value to customers by means of a product or service. This involves developing the product, packaging it, promoting…
Marketing Mix of AXIS Bank and 7Ps (Updated 2026)
The Marketing mix of AXIS Bank analyses the 7Ps of AXIS Bank which includes the Product, Price, Place, Promotion, people, physical evidence and process of…
Marketing Mix of Ferrero Rocher and 4Ps (Updated 2026)
The Marketing mix of Ferrero Rocher analyses the 4Ps of Ferrero Rocher, which includes the Product, Price, Place, and Promotion of Ferrero Rocher. Yum. Ferrero…
