SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
Wholesaling Definition – Meaning, Importance, Functions and Types
Wholesaling is defined as purchasing goods directly from the manufacturer at a discount and then selling it to retailers for a comparatively higher price. Following…
What is Brand Mantra and how to develop one? (With Examples)
Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
What is Micromanagement? Negative Effects of Micromanaging
Micromanagement is considered counterproductive for a leader as micromanaged employees find the working ambiance around them highly discouraging and frustrating. As per a recent study, high-demanding…
5 M’s of Advertising (Definition and Elements)
What are the 5 M’s of Advertising? 5 m’s of advertising stand for Mission, Money, Message, Media, and Measurement. These five m’s serve different purposes…
Idea Generation – Definition, Sources, Techniques and Examples
Idea generation is developing new ideas and converting them into tangible activities. It entails brainstorming as many ideas as possible, determining how to employ them,…
Aristotle’s Model of Communication: Definition and Examples
Aristotle’s Model of Communication is a unique communication tool proposed before 300 b.c by the Greek philosopher Aristotle. It is a linear model that puts…
Human Capital Management – Definition, Meaning, Functions, and Benefits
Human capital management is a process of hiring, retaining, managing, training, and upgrading the skills of the workforce for the growth and development of an…
Study Skills – Definition, Types, and Importance
Study skills are often referred to as study strategies and academic skills and are considered as an effective approach to learning. These include an array…
What is learning? Definition, PACT Learning Cycle, Concepts, and Advantages
What is learning? Learning is defined as gaining knowledge, preferences, attitudes, behavior, understanding, values, and skill. The ability to learn is most prominent in humans…
Buyer Readiness State – Different Stages Of Buyer Readiness
What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
360-Degree Feedback – Definition, Meaning, Benefits and Weaknesses
360-degree feedback is a process to collect feedback from several sources like the supervisor, colleague or juniors of an employee along with the customers, vendors,…
An Overview of Hospitality Industry – Services and Challenges
Whenever the terms ‘Hospitality’, ‘Hospitality Industry’, ‘Hospitality Industry’ are mentioned, the picture of a large, posh hotel with a scenic view, a swimming pool with…
What is coaching? Different coaching styles
Coaching is defined as a process that focuses on performance improvement in the present and not past or future. The coach is referred to as…
Authentic Leadership – Role and Characteristics of Authentic Leaders
Employees like to follow those leaders who they find genuine or real. Authenticity is integral for developing trust. – And that is why Authentic Leadership…
