When it comes to website publishers, an age-old debate has been about which is more important – page views or page visits. In an ideal…
What is TOWS Matrix?
TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of…
SWOT analysis of ONGC (Updated 2025)
Let’s explore the SWOT Analysis of ONGC by understanding its strengths, weaknesses, opportunities, and threats. India’s leading crude oil and natural gas company is ONGC,…
What is Digital Advertising? Types of Digital Advertising
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known…
Swot analysis of Air France
Air France is a subsidiary of Air France-KLM Group and is headquartered in Tremblay-en-France. It was founded in the year1933, together with KLM which was…
Top 15 Chinese Phone Brands in 2025
Hey there! Imagine your smartphone is your best buddy that keeps you connected, having fun, and on top of things. Well, Chinese phone brands are…
Marketing Strategy of Vaseline
Patented in The United States by Robert Chesebroughin the year 1859 which he invented by extracting a useful product from petroleum. Chesebrough the oil fields…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
Marketing Strategy of Pond’s
Invented in The United States as a patent medicine by Theron T. Pond in 1846 under the name “Golden Treasure”. It all started extraction of…
What is Uptime monitoring? Uses, Advantages, SEO Implications.
Uptime is a measure of the time an electronic machine (a computer) has been up and working. Uptime monitoring is very useful as it helps…
What is an incentive scheme?
Also referred to as an incentive program, an incentive scheme is a formal scheme that is usually put to use when a company wishes to…
Classical Management Theory
Ask any veteran who has spent his entire career managing workers in a factory and he will tell you that the principles of management outlined…
Marketing strategy of Calvin Klein
American fashion house and luxury goods manufacturer established in 1968 which specialises in leather, lifestyle accessories, home furnishings, perfumery, watches and ready to wear luxury…
Who is a Brand Consultant
Who is a Brand Consultant? A brand consultant is someone who helps organizations create and maintain a strong and consistent brand identity. Brand consultants are…
Marketing Strategy of Pantene
Pantene is owned by Procter & Gamble and is an American Brand of hair care products. The name Pantene is based on Panthenol which is…
