Nowadays websites are not very difficult to build. With the availability of various CMSs (Content Management Systems) such as WordPress, anyone can set up their…
Top 20 Honda Competitors & Alternatives in 2025
The top Honda Competitors are Ford, Mercedes, BMW, Toyota, Hyundai, Audi, Nissan, Volkswagen, Porsche, Fiat, Mitsubishi and others. Honda is a standard brand in the…
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers….
SWOT Analysis of Dr Peppers Snapple Group
Dr. Pepper Snapple Group is an American soft drink company centered in Plano, Texas, and as of July 2018, it is a business unit of the newly formed publicly traded conglomerate Keurig…
Top 8 British Airways Competitors & Alternatives in 2025
The top British Airways Competitors are Easyjet, Jet2, Virgin Atlantic, Thomson Airways, Delta Airlines, United Airlines, American Airlines and Southwest Airlines. The largest international airline…
Marketing Strategy of ITC
Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the…
Social Identity Theory – Meaning, Variables Involved and Examples
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in…
Top 13 Dettol Competitors & Alternatives in 2025
The top Dettol competitors are Savlon, Himalaya, Dabur, Boroplus, Germolene, Neosporin, HUL and others. Established about 80 years ago, Dettol was initially used in hospitals…
Marketing Strategy of Tesla
Tesla, Inc. which was formerly known as Tesla Motors was founded in the year 2003 and it only started being profitable in 2013. It is…
Importance of Marketing Ethics
Definition of Marketing Ethics Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding…
Social Learning Theory
It has been theorized that human beings learn from observing and imitating others. People can learn new behaviors even without motor reproduction or direct reinforcement….
Top 14 Gucci Competitors & Alternatives in 2025
The top Gucci Competitors are Louis Vuitton, Armani, Prada, Bulgari, Versace, Chanel, Dolce & Gabbana, Balenciaga and others. A popular fashion industry, Gucci is a…
Social Loafing – Types, Concept, Examples & Measures
People generally assume that the greater the number of people employed to carry out a particular task, the better. The collective effort will prove to…
What is Share of Voice and How to Measure it?
What is Share of voice? Share of Voice (SOV) is an effective tool to measure the extent of your brand’s presence in the market compared…
Top 12 Vodafone Competitors & Alternatives in 2025
The top Vodafone Competitors are China Mobile, Verizon, AT&T, Nippon, Softbank Telecom, Deutsche Telekom, China Telecom and others. A British international company, Vodafone was established…
