Often the skills that are required to deal with people or manage people is known as people skills or soft skills or also termed as…
Sales Campaign: Basic Elements, Advantages, and Disadvantages
Companies use various tactics to promote their products and boost their sales. Advertising, marketing, free sample distribution, discounts are common tactics used by the companies….
Nominal Group Technique: Meaning, Key differences and 5 Steps
Nominal Group Technique can be defined as a technique to find the solution for the existing problem. Nominal group technique is slightly different from brainstorming…
Conflict of Interest: Meaning, Causes and examples
A conflict of interest is a condition in which a person gas competing for loyalties or interests. It includes an individual who has two relationships…
Market Penetration: Techniques, Advantages and Disadvantages
What Is Market Penetration? Market penetration is a measure of how much of the market for a good or service has been captured by a…
What is Distribution Center: Role, Advantages, and Disadvantages
Distribution centers or warehouses are generally used to store and segregate the incoming raw materials and intended for further processing. The main role of a…
What is Corporate Image and why it is so Important?
A corporate image of a company can be defined as an image that people hold in their mind about the company, its products, and its…
Sales Communication: Different modes, Components and Importance
Sales communication plays an important role in the success of a sales deal. Sales communication keeps the members of the sales team connected, and they…
Qualitative vs. Quantitative Research: What is the Difference?
When diving into a new research project, one of the first decisions you’ll face is the dilemma of- qualitative vs. quantitative research. These two methodologies,…
Social Audit: Definition, Example, Importance, Objectives & Components
A social audit can be defined as a review of a company’s production procedure, policies, and code of conduct to find how they impact society. It…
Sales Credit: Uses, Example, Advantages & Disadvantages of Sales Credit
Sales credit is the extension of payment terms to the customer. In other words, sales, credit is when the sales transaction takes place at the…
What is Mass Customization? Definition, Types, & How It Works
The practice of businesses offering customized goods or services to each consumer to fulfill their specific needs is known as mass customization. The cost of…
What are Sales Territories and How to Assign one?
What is a Sales Territory? Definition: A Sales territory is a specific geographical area or customer group a company utilizes to distribute sales responsibilities among…
10 Key Differences between Assessment and Evaluation
The English language is full words whose meaning is quite close to each other that people get confused with their usage. Many people make a…
Theory X and theory Y of Management: Meaning, Differences & Application
Theory X and theory y are considered as theories of human motivation at the workplace. This theory was developed by Douglas McGregor in 1950s at…
