Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Strategies » Marketing Strategy of P & G – P & G Marketing Strategy

Marketing Strategy of P & G – P & G Marketing Strategy

March 10, 2018 By Hitesh Bhasin Tagged With: Strategies

Handling 10 product categories with more than 60 brands, Procter & Gamble popularly known as P & G has emerged as a leading player in the developed countries contributing 65% of its net sales. It is currently operating in 6 business segments which are further categorised as retail and corporate.

Table of Contents

  • Segmentation, targeting, positioning in the Marketing strategy of P & G –
  • Competitive advantage in the Marketing strategy of P & G –
  • BCG Matrix in the Marketing strategy of P & G –
  • Distribution strategy in the Marketing strategy of P & G –
  • Brand equity in the Marketing strategy of P & G –  
  • Competitive analysis in the Marketing strategy of P & G –
  • Market analysis in the Marketing strategy of P & G –
  • Customer analysis in the Marketing strategy of P & G –

Segmentation, targeting, positioning in the Marketing strategy of P & G –

Like any other FMCG company, Procter & Gamble uses a mix of demographic, geographic and psychographic segmentation variables.

Differentiation targeting strategy is used by P & G to make the specified product available to the particular customer.

Product based and value-based positioning is used by P & G to create the right set of imagery stimulus in the mind of the consumer.

Marketing mix – Here is the Marketing Mix of P & G.

SWOT analysis – Here is the SWOT analysis of P & G.

Mission- “Be, and be recognised as the best consumer products and services company globally”

Vision- “Inclusion of diversified community through co-creation of values”

Tagline-“Touching lives, improving life”

Marketing Strategy of P & G - 1

 

Competitive advantage in the Marketing strategy of P & G –

Strong product line: Procter & Gamble have a strong presence with a large number of brands within each product categories such as Healthcare products, grooming products, fabric care & home care, Beauty products and baby & family care products.

Market Presence:  P & G as of now sells its products in more than 180 countries through it fully owned business units or joint ventures. With such as large presence, company’s distribution network has been successful in making its products available to remotest areas of the regions.

BCG Matrix in the Marketing strategy of P & G –

Being present in 5 lines of businesses with large SKU’s (stock keeping unit) is helping the company in being competitively ahead of its competitors.

It’s grooming products, fabric & home care and beauty products star in the BCG matrix while the other two i.e. health care and baby & family business segments are a question mark in the BCG matrix.

Distribution strategy in the Marketing strategy of P & G –

Handling end to end distribution channel through its own resources or through the third party has helped the company to make its products available in the market. P & G is investing in building more flexible, agile and faster distribution network so as to align its inventory management system with those of channel partners. It makes its products available in the market through distributors, resellers, retailers, e-commerce sites etc.

Brand equity in the Marketing strategy of P & G –  

 Whether through CSR activities or advertisements or positive word of mouth, P & G has been successful in creating high awareness among the customers worldwide. Engaging with customers on the first moment of truth i.e. when customers look for a product and the second moment of truth i.e. when the customer uses the product has helped the company in co-creating the products as per the market.

Marketing Strategy of P & G - 2

Competitive analysis in the Marketing strategy of P & G –

P & G is facing competition across the globe from the companies with similar offerings and various private label players affect its businesses. The main factors on which companies in this industry compete are quality, distribution network reach, product portfolio, SKU’s and many others.

Market analysis in the Marketing strategy of P & G –

Companies working in FMCG industry are facing tough competition from local, national and international players. This industry in itself faces several risks like government regulations, natural calamities, supply & demand side risk and risk associated with the stakeholders of the business which can affect the way company is functioning.

Customer analysis in the Marketing strategy of P & G –

Customers of P & G is Pop & Moms store, drug store, departmental stores, supermarket chains, distributors and e-commerce companies. P& G works collaboratively with their customers to enhance and enrich their customer experience

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. Marketing Strategy of Apple Inc – Apple Marketing Strategy
  2. Marketing strategy of Colgate – Colgate marketing strategy
  3. Marketing Strategy of Johnson and Johnson
  4. Marketing strategy of Coca cola – Coca cola marketing strategy
  5. Marketing Strategy of Himalaya
  6. Marketing Strategy of Volkswagen – Volkswagen Marketing Strategy
  7. Marketing Strategy of NIVEA
  8. Marketing Strategy of HUL – HUL Marketing Strategy
  9. Marketing Strategy of Gillette
  10. Marketing Strategy of Pond’s

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Budgetary Slack – Role, Causes and Drawbacks
  • Capitalization – Definition, Importance and Types
  • Brinkmanship – Definition, Examples and Tips
  • Community of Practice – Definition, History and Types
  • Collaboration – Definition, Importance, Types and skills
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved