Define Disruptive Innovation The term Disruptive Innovation was coined by Clayton Christensen that describes the process of a product or service that takes root and form in simple applications in the market and
Marketing strategy articles
What is Bowman’s Strategy Clock?
The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make the companies aware of their position in the
Marketing Strategy of AVON
The vision statement of the company clearly states their segment- women. Company’s primary target group is working women, between 25-35 years having career aspiration. Since it is a direct selling enterprise, geographical segmentation
Marketing Strategy of Reliance Industries Limited
It was the year 1957 when Dhirubhai Ambani returned to India after a stint with A. Besse& Co., Aden, Yemen and started a small yarn trading business with a 500 sq. ft. office
What are Dynamic Capabilities and their role in Strategy?
Dynamic Capability can be defined as the inherent capability of the organization to optimally and purposefully adapt and catapult the organization’s resource base. This management theory was defined by David Teece, Gary Pisano,
The 5 P’s of Strategy explained
The 5 P’s of Strategy model was developed by the Canadian management scientist Henry Mintzberg with an objective to develop five distinguished strategic visions for the organizations. The Five strategic visions are Plan,
Marketing strategy of Pepsodent
An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year 1944 except for US and Canada where it
Marketing strategy of Aldi
Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded by brothers Theo Albert and Karl in the
Marketing Strategy of Tata Motors
Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and a member of Tata group. Products offered by
What is the Importance of Marketing Strategy?
Definition of Marketing Strategy Marketing Strategy can be defined as building and planning a long-term and forward-looking approach with a well defined plan to attain the desired goals and objectives of accomplishing higher
Marketing Strategy of ITC
Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the 1970s. ITC since then has emerged as a
Marketing Strategy of Tesla
Tesla, Inc. which was formerly known as Tesla Motors was founded in the year 2003 and it only started being profitable in 2013. It is based on Palo Alto, California and specializes in
Marketing Strategy of Hotstar
The subsidiary of Star India Private Limited, Novi Digital Entertainment Private Limited owns the video streaming platform which offers contents across 8 languages. Hotstar currently hosts 1, 00,000 hours of TV content, entertainment
Marketing Strategy of HTC
High Tech Computer Corporation popularly known as HTC Corporation is the Computer electronics company based out in Taiwan. The Taiwanese company manufactures and sells smartphones and tablets. It has been the pioneer in
Marketing Strategy of Oppo
Commonly referred as Oppo, the Chinese manufacturer Oppo Electronics Corporation is the producer of Smartphones, electronic devices, and Bluray players. It is a subsidiary of Guangdong Bubugao Electronic Industry Co. Ltd., which is
Marketing Strategy of HDFC Bank
As a part of liberalizing the Banking industry Housing Development Finance Corporation Limited (HDFC) was given in-principle approval by Reserve Bank of India in 1994 and later on, it commenced its operations as