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Home » Archives for Marketing strategy articles

Marketing strategy articles

Top 10 Burberry Competitors

November 3, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Burberry Competitors

Burberry is a British fashion industry player that was formed during the year 1856 and is headquartered in London, United Kingdom. Its main fashion products focus on trench coats, fashion accessories, ready-to-wear outwear,

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What is Procurement Management?

October 31, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Procurement Management - 3

The process of Procurement Management can be defined as the method by which items are purchased from external suppliers in the market. The process involves managing the ordering of the goods, receipt, review,

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The Value Curve Model of Strategy

October 29, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Value Curve Model - 2

The Value Curve Model was introduced by academics W Chan Kim and Renee Mauborgne in the Harvard Business Review article from the year 1997 in the month of January titles “Value Innovation: The

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Triple Bottom Line Concept

October 23, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

The Triple Bottom Line Concept broadens the focus of business on the financial bottom line to include social and environmental factors as the vital considerations. The triple bottom line measures a company’s degree

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What are Strategic Alliances and its role in Strategy?

October 22, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Strategic Alliances - 3

Definition of Strategic Alliances The concept of Strategic Alliances can be defined as an arrangement between the two companies with an intention to share the resources and undertake a specific project that is

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7s Framework by McKinsey

October 19, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

7s Framework by McKinsey - 3

The 7s Framework by McKinsey is the strategic tool that carefully analyzes the company’s organizational design by looking and analyzing the 7 different internal elements that are strategy, structure, systems, shared values, style,

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What is Disruptive Innovation?

October 16, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Define Disruptive Innovation The term Disruptive Innovation was coined by Clayton Christensen that describes the process of a product or service that takes root and form in simple applications in the market and

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What is Bowman’s Strategy Clock?

October 15, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Bowman’s Strategy Clock - 2

The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make the companies aware of their position in the

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Marketing Strategy of AVON

December 8, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Marketing Strategy of AVON - 3

The vision statement of the company clearly states their segment- women. Company’s primary target group is working women, between 25-35 years having career aspiration. Since it is a direct selling enterprise, geographical segmentation

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Marketing Strategy of Reliance Industries Limited

December 8, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Marketing Strategy of Reliance Industries Limited - 4

It was the year 1957 when Dhirubhai Ambani returned to India after a stint with A. Besse& Co., Aden, Yemen and started a small yarn trading business with a 500 sq. ft. office

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What are Dynamic Capabilities and their role in Strategy?

October 5, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Dynamic Capabilities and Strategic Management - 3

Dynamic Capability can be defined as the inherent capability of the organization to optimally and purposefully adapt and catapult the organization’s resource base. This management theory was defined by David Teece, Gary Pisano,

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The 5 P’s of Strategy explained

October 5, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

5 P’s of Strategy - 1

The 5 P’s of Strategy model was developed by the Canadian management scientist Henry Mintzberg with an objective to develop five distinguished strategic visions for the organizations. The Five strategic visions are Plan,

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Marketing strategy of Pepsodent

December 4, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Marketing strategy of Pepsodent - 3

An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year 1944 except for US and Canada where it

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Marketing strategy of Aldi

September 10, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Marketing strategy of Aldi - 3

Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded by brothers Theo Albert and Karl in the

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Marketing Strategy of Tata Motors

August 16, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Tata Motors Competitors

Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and a member of Tata group. Products offered by

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What is the Importance of Marketing Strategy?

August 7, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

Definition of Marketing Strategy Marketing Strategy can be defined as building and planning a long-term and forward-looking approach with a well defined plan to attain the desired goals and objectives of accomplishing higher

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