Marketing strategy articles

A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article. If you have the budget, the benefits of multi channel marketing far outweigh that of a single channel presence. To prepare a multi channel marketing … [Read more...] about How to develop a Multi Channel Marketing campaign?

Each and every one of us has a need, want or demand. And each of us, by the grace of gods, is also blessed with creativity. When a business caters to a customer, it does not only cater to the basic need of the customer but also to other needs which he does not express. All in all there are 3 types of customer needs which can be defined. The 3 types of needs can be categorised … [Read more...] about Understanding the 3 types of needs – Customer needs classification

Abercrombie and Fitch is an American origins brand known for its young and dashing image. It has retail outlets present all across the US as well as across the Globe in major countries. It can be called a lifestyle brand because of the way it markets itself through lifestyle segmentation. … [Read more...] about Marketing strategy of Abercrombie and Fitch – A&F Marketing

The johari window is a technique which helps people know more about themselves, which helps them in adapting better to their surroundings. Quite simply, if i think i am extra smart, and the people around me, via the johari window prove that i am knowledgeable, but there are equally smart people out there, then my attitude towards others will change and will mellow down a … [Read more...] about The Johari window for personal awareness and team building

There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that respondents found it difficult to define policy, and differentiate between strategy, policy and objectives, further compounding the difficulty. According to Andrews, strategy, policy and … [Read more...] about Strategy

Audi Group has long been one of the most successful car manufacturers in the premium and supercar segment. In addition, the sales subsidiaries of the Audi Group supplies cars of other Volkswagen Group brands to customers. The Audi Group continued its successful course of growth in 2014. Despite the challenging market environment, the Company increased deliveries of its core … [Read more...] about Marketing strategy of Audi – Audi marketing strategy

Be it individuals or corporate, opportunities are always available. As an individual, you have the opportunity to become a sports professional or a management professional. The type of profession you choose, and the variables that you weigh for making your decision, is the process known as opportunity analysis. … [Read more...] about Opportunity analysis

There are many elements to strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7 elements shown in the diagram are the ones which make a huge difference in marketing strategy. Each of these elements is dynamic in nature on their own. Naturally, when one element changes, then all the others will also change.  Each of the 7 … [Read more...] about 7 key elements of Marketing strategy

The test of a successful company is to further harness energies, align priorities and rededicate themselves for achieving even higher goals.” - V.C. Burman Dabur India Limited (DIL) is the fourth largest FMCG company in India. With a legacy of more than 120 years built on attributes of quality and trust, Dabur has proven its expertise in the fields of health care, personal … [Read more...] about Marketing strategy of Dabur – Dabur marketing strategy

The strategic management formulation and implementation methods vary with product profile, company profile, environment within and outside the organization, and various other factors. Large organizations which use sophisticated planning use detailed strategic management models whereas smaller organizations where formality is low use simpler models. Small businesses concentrate … [Read more...] about Strategic management process

The article discusses 5 important features of strategy. Strategy relates the firm to its environment, particularly the external environment in all actions whether objective setting, or actions and resources required for its achievement. This definition emphasizes on the systems approach of management and treats an organization as part of the society consequently affected … [Read more...] about Features of Strategy

It is beneficial to make distinction between strategy and tactics so that managers can concentrate themselves on strategic functions rather than engaging in tactical functions. Organizational decisions range across a spectrum, having a broad master strategy at one end and minute tactics at the other. The major difference between strategy and tactics is that strategy determines … [Read more...] about Strategy and Tactics