The subsidiary of Star India Private Limited, Novi Digital Entertainment Private Limited owns the video streaming platform which offers contents across 8 languages. Hotstar currently hosts 1, 00,000 hours of TV content, entertainment programs, and live matches. It
Marketing strategy articles
Marketing Strategy of HTC
High Tech Computer Corporation popularly known as HTC Corporation is the Computer electronics company based out in Taiwan. The Taiwanese company manufactures and sells smartphones and tablets. It has been the pioneer in bringing some of the technological
Marketing Strategy of Oppo
Commonly referred as Oppo, the Chinese manufacturer Oppo Electronics Corporation is the producer of Smartphones, electronic devices, and Bluray players. It is a subsidiary of Guangdong Bubugao Electronic Industry Co. Ltd., which is the manufacturer of Vivo, One
Marketing Strategy of HDFC Bank
As a part of liberalizing the Banking industry Housing Development Finance Corporation Limited (HDFC) was given in-principle approval by Reserve Bank of India in 1994 and later on, it commenced its operations as a scheduled commercial Bank in
Marketing Strategy of Havells
The Fast Moving Electrical Goods Company (FMEG) Havells India Limited is $1.4 Billion Electricals and Home appliances Company which manufactures products ranging from fans to Water purifier in personal grooming business segment to reactive power solutions, cables and
Marketing Strategy of Horlicks
The malt based beverage & food is the nutritional brand of GlaxoSmithKline plc introduced in the year 1919. The brand has associated itself with the health benefits and increasing growth hormones thereby helping in essential vitamins and reducing mineral
Marketing Strategy of Himalaya
It all started in 1930 when the idea of contemporizing the Ayurveda by Mr. M. Manal gave birth to the company Himalaya. It opened its first office at foothills of Himalaya in Dehradun in the year 1932, since
Marketing Strategy of Durex
“Durability, Reliability and Excellence” popularly known as Durex is founded in 1915 as The London Rubber Company by LA Jackson which was initially selling imported condoms and barber shop supplies. The brand name Durex got registered in the
Marketing Strategy of Eveready
Eveready Industries India Limited (EIIL), the B.M Khaitan Group Company was formed in 1905 as Union Carbide India Ltd. and later in 1993 it became part of the Williamson Magor Group., The company is in the business of
Marketing strategy of Faber Castell
Founded in the year 1761 by Kasper Faber, the brand which resonates itself with the creativity is the largest Pencil Manufacturer worldwide. The German company is the leading stationary player in more than 120 countries globally distributing an
Marketing Strategy of Fair and Lovely
The flagship brand of Hindustan Unilever was introduced in the year 1973, after a research scientist in HUL lab discovered that vitamin B3 could prove instrumental in lightning of the skin color. Then after the brand has been
How to develop a Multi Channel Marketing campaign?
A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article.
What is the Importance of strategy to a Business or an Organization?
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after a lot of strategic consideration. Without strategy, a company will not move forward
Understanding the 3 types of needs – Customer needs classification
Each and every one of us has a need, want or demand. And each of us, by the grace of gods, is also blessed with creativity. When a business caters to a customer, it does not only cater
Marketing Strategy of Dettol – Dettol Marketing strategy
Reckitt Benckiser India Ltd (RBIL) is a fully owned subsidiary of Reckitt Benckiser Plc, world’s No.1 Company in household cleaning, is the parent company which owns Dettol brand. The brand “Dettol” started its journey in 1933 as antiseptic