In the year 1932, Herman W. Lay established a small business in Nashville, Tennessee and started selling potato chips, it then was bought by Herman and it became H. W. Lay & company,
Marketing strategy articles
Marketing Strategy of Tommy Hilfiger – Tommy Hilfiger Marketing Strategy
In the year 1985, famous designer Thomas Hilfiger established Tommy Hilfiger Corporation and now it is a popular brand. The range of products sold under the brand is women’s wear, kid’s wear, and
Marketing Strategy of LIDL – LIDL Marketing Strategy
LIDL is a German global discount supermarket chain and it operates with around 10,000 stores across the world and is well present in Europe and the United States. The brand has an everyday
Marketing Strategy of the Body Shop – Body Shop Strategy
The Body Shop is a British skincare, perfume, and cosmetics company and was founded in the year 1976 by Dame Anita Roddick. She started the company from a small shop in Brighton with
Marketing Strategy of Reebok – Reebok Marketing Strategy
Reebok is an English apparel and footwear company and since 2005 it is a subsidiary of the sports giant Adidas. It produces and distributes ranges of products for running, fitness, clothing, and footwear.
Marketing Strategy of Uniqlo – Uniqlo Marketing Strategy
Uniqlo is an apparel brand that is a wholly owned subsidiary of Fast Retailing Co. Ltd. The brand is Japanese casual wear, retailer, manufacturer and designer. The brand is known for its high-quality
Marketing Strategy of Nikon – Nikon Marketing Strategy
Nikon is a Japanese multinational company founded on July 25th, 2017 and is headquartered in Tokyo, Japan. The ranges of products include camera lenses, microscopes, binoculars, ophthalmic lenses, spotting scopes, rifle scopes and
Marketing Strategy of Aquafina – Aquafina Marketing Strategy
Aquafina is a brand of bottled water produced by PepsiCo under purified bottled water products. The brand was first distributed in Kansas in the year 1994 and then it was more widely sold
Porter’s Diamond Model
Porter’s Diamond is an economic model that is developed by Michael Porter that aims to highlight and explain on why particular industries or nations become quite competitive in a particular location and on
SOAR analysis – Examples, Model, Concept, and Template
There are many different strategic tools available for a firm which help them in decision making and deciding a way forward. One of them is SOAR analysis. SOAR analysis stands for Strengths, Opportunities,
Difference between Strategy and Planning – Strategy versus Planning
In a business environment, planning and strategy are two words that you will come across frequently. It is very important to have a clear understanding of both strategies as well as planning to
15 Types of Marketing Strategies
A right marketing strategy plays an important role in the success of a business. Every company chooses and spends a lot of money for the right marketing strategy to boost their sales. Powerful
2 Main Types Of Variables used in Strategies
Inferential or descriptive statistics are often used by marketing professional to take important marketing decisions. Effective marketing strategies can open new opportunities for small businesses and can provide a secure place in the
What is Vrio Analysis? 4 Question Vrio Framework Explained
Vrio Analysis can be defined as an inception of the 4 question framework that focuses on the resources and the capabilities of the organization to determine its competitive potential and advantage.
What is Technology Life Cycle? 4 Stages of Technology Life Cycle
The Technology Life Cycle can be defined as how the technology and its processes affect the business processes and impact the entire life cycle of the product offerings of the company. The stages
Marketing Strategy of Netflix
Founded in the year 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, Netflix now has its presence in more than 190 countries with over 83 million subscribers and is thus