Lipton Tea British brand of tea named after its founder Thomas Lipton and currently owned by Unilever was founded as a small shop in Glasgow, Scotland in the year 1871 by Thomas Lipton
Marketing strategy articles
What is the 5S System Framework in Management?
The 5S system can be defined as a systematic form and methodology of visual management utilizing everything from the floor tape to operations manuals during the manufacturing process in the firm. It is
What is Just in time Manufacturing? Elements Involved
Just in Time Manufacturing is also known as just-in-time production or the Toyota Production System and can be defined as the methodology with an objective to reduce times within the manufacturing system as
What is The Kraljic Matrix – Portfolio Purchasing Model?
The Kraljic Matrix Portfolio Purchasing Model was developed by Peter Kraljic in the year 1983 and the model could be used to analyze the purchasing portfolio of a company. The matrix duly facilitates
What is Lean Manufacturing?
The concept of Lean Manufacturing can be defined as the methodology that mainly focuses on minimizing waste within manufacturing systems of the company and simultaneously maximizing the levels of productivity. Lean Manufacturing is
What is Minimum Viable Product?
A Minimum Viable Product can be defined as the product with just enough features to satisfy early customers of the company with the intention to provide feedback for future product development. Minimum Viable
Marketing strategy of Michael Kors
Michael Kors is a famous brand by an award-winning designer of luxury accessories and ready-to-wear products. It was established in the year 1981 with operational headquarters in New York. The products include footwear, watches,
What is Market Equilibrium?
The concept of Market Equilibrium is based out of the subject of Economics from the concept of Economic Equilibrium. There is a concept in Economics wherein the supply and demand curve intersect and
What is Supplier Relationship Management?
The concept of Supplier Relationship Management can be defined as the systematic approach of evaluating the suppliers’ contributions and influence on the success of the organization, determining the various tactics to maximize suppliers’
What is Supplier Evaluation?
The concept of Supplier Evaluation can be defined as the process of assessing and approving the potential line of suppliers of the company through various quantitative and qualitative evaluation measures. The main and
Top 10 Burberry Competitors
Burberry is a British fashion industry player that was formed during the year 1856 and is headquartered in London, United Kingdom. Its main fashion products focus on trench coats, fashion accessories, ready-to-wear outwear,
What is Procurement Management?
The process of Procurement Management can be defined as the method by which items are purchased from external suppliers in the market. The process involves managing the ordering of the goods, receipt, review,
The Value Curve Model of Strategy
The Value Curve Model was introduced by academics W Chan Kim and Renee Mauborgne in the Harvard Business Review article from the year 1997 in the month of January titles “Value Innovation: The
Triple Bottom Line Concept
The Triple Bottom Line Concept broadens the focus of business on the financial bottom line to include social and environmental factors as the vital considerations. The triple bottom line measures a company’s degree
What are Strategic Alliances and its role in Strategy?
Definition of Strategic Alliances The concept of Strategic Alliances can be defined as an arrangement between the two companies with an intention to share the resources and undertake a specific project that is
7s Framework by McKinsey
The 7s Framework by McKinsey is the strategic tool that carefully analyzes the company’s organizational design by looking and analyzing the 7 different internal elements that are strategy, structure, systems, shared values, style,