The generic strategies described by Michael Porter are essential to explain how a company e uses its competitive advantage to compete within a similar industry. Therefore, Porter suggested that the company can use
Marketing strategy articles
Line Filling: Anatomy, Examples, Factors, Case Study
The concept of Line Filling can be defined as the business strategy where the firm plans to increase the number of products in the existing product line. The main idea and intention behind
Strategic Alliance: 4 Types, Examples, Advantages, and Disadvantages
A strategic alliance can be defined as an agreement between two or more companies to achieve common business goals by sharing their strengths and resources. However, the parties involved in a strategic alliance
Break-even Point: Meaning, Advantages, Disadvantages and Examples
The breakeven point is defined as the point where both total expenses and total revenues are equal to each other. It is the production level during a manufacturing process or an accounting period
What is the Importance of Mission Statement to an Organization?
Every organization has a mission statement and it holds quite a significant place in the entire brand and company architecture. Plus it provides the way forward for the top management and the key
The Importance of Strategic Planning in an Organization
Every business needs to goal-oriented having a certain and specific set of aims and objectives. It is quite vital to have goals, aims, and objectives as it helps the organization to keep the
Goals vs Objective – Difference between Goals And Objectives
Goals vs objectives are two terms which are most commonly used in business and education sectors and are commonly confused with each other. These two words sound the same but they have a
Porter’s Diamond Model
Porter’s Diamond is an economic model that is developed by Michael Porter that aims to highlight and explain on why particular industries or nations become quite competitive in a particular location and on
SOAR analysis – Examples, Model, Concept, and Template
There are many different strategic tools available for a firm which help them in decision making and deciding a way forward. One of them is SOAR analysis. SOAR analysis stands for Strengths, Opportunities,
Difference between Strategy and Planning – Strategy versus Planning
In a business environment, planning and strategy are two words that you will come across frequently. It is very important to have a clear understanding of both strategies as well as planning to
15 Types of Marketing Strategies
A right marketing strategy plays an important role in the success of a business. Every company chooses and spends a lot of money for the right marketing strategy to boost their sales. Powerful
2 Main Types Of Variables used in Strategies
Inferential or descriptive statistics are often used by marketing professional to take important marketing decisions. Effective marketing strategies can open new opportunities for small businesses and can provide a secure place in the
What is Vrio Analysis? 4 Question Vrio Framework Explained
Vrio Analysis can be defined as an inception of the 4 question framework that focuses on the resources and the capabilities of the organization to determine its competitive potential and advantage.
What is Technology Life Cycle? 4 Stages of Technology Life Cycle
The Technology Life Cycle can be defined as how the technology and its processes affect the business processes and impact the entire life cycle of the product offerings of the company. The stages
What is CAGE Framework?
The CAGE Framework identifies the Cultural, Administrative, Geographic, and Economic differences between the various countries that companies should address and take care of whilst working on and crafting international strategies. The framework can
3 Main Types of Business Strategies
Strategy is a word when pronounced, the hearer picturizes a crouched person, alert and ready to attack at his enemy with focus, discipline and most importantly, with patience. In Business terms, Strategy could
