The subsidiary of Star India Private Limited, Novi Digital Entertainment Private Limited owns the video streaming platform which offers contents across 8 languages. Hotstar currently hosts 1, 00,000 hours of TV content, entertainment programs, and live matches. It attracts the Over-the-top (OTT) video consumers by offering the quality video streaming across different devices and platforms.
Marketing strategy articles
High Tech Computer Corporation popularly known as HTC Corporation is the Computer electronics company based out in Taiwan. The Taiwanese company manufactures and sells smartphones and tablets. It has been the pioneer in bringing some of the technological innovation to life such as in 1998 it launched World’s first touch & wireless handheld device, World’s
Commonly referred as Oppo, the Chinese manufacturer Oppo Electronics Corporation is the producer of Smartphones, electronic devices, and Bluray players. It is a subsidiary of Guangdong Bubugao Electronic Industry Co. Ltd., which is the manufacturer of Vivo, One plus, and other electronics items. The BBK electronics is the world’s 2nd largest smartphone manufacturer i.e. behind
As a part of liberalizing the Banking industry Housing Development Finance Corporation Limited (HDFC) was given in-principle approval by Reserve Bank of India in 1994 and later on, it commenced its operations as a scheduled commercial Bank in 1995. The Bank has build core banking infrastructure which is supported by Flexcube for corporate banking business
The Fast Moving Electrical Goods Company (FMEG) Havells India Limited is $1.4 Billion Electricals and Home appliances Company which manufactures products ranging from fans to Water purifier in personal grooming business segment to reactive power solutions, cables and other items in the Industrial business segment. The brand in order to penetrate with the unmatched distribution
The malt based beverage & food is the nutritional brand of GlaxoSmithKline plc introduced in the year 1919. The brand has associated itself with the health benefits and increasing growth hormones thereby helping in essential vitamins and reducing mineral deficiency. The Horlicks was invented as a substitute for milk as a baby food by William &
It all started in 1930 when the idea of contemporizing the Ayurveda by Mr. M. Manal gave birth to the company Himalaya. It opened its first office at foothills of Himalaya in Dehradun in the year 1932, since then the company has been promoting and distributing Herbal Ayurvedic products across the globe. In the year
“Durability, Reliability and Excellence” popularly known as Durex is founded in 1915 as The London Rubber Company by LA Jackson which was initially selling imported condoms and barber shop supplies. The brand name Durex got registered in the year 1929. In 1999, Seton Scholl and LIG (London International group is previously known as London Rubber
Eveready Industries India Limited (EIIL), the B.M Khaitan Group Company was formed in 1905 as Union Carbide India Ltd. and later in 1993 it became part of the Williamson Magor Group., The company is in the business of electrolytic manganese dioxide and arc carbons, batteries, flashlight, photo-engravers plates/strips for printing, tube rods, castings, hard facing
Founded in the year 1761 by Kasper Faber, the brand which resonates itself with the creativity is the largest Pencil Manufacturer worldwide. The German company is the leading stationary player in more than 120 countries globally distributing an array of products such as Colours (Poster Colours, Crayons, Water Colours), Art & Hobby Kits, Markers, Sketch
The flagship brand of Hindustan Unilever was introduced in the year 1973, after a research scientist in HUL lab discovered that vitamin B3 could prove instrumental in lightning of the skin color. Then after the brand has been introduced realizing its potency in skin pigmentation. The acceptability of the product has helped the company in
A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article. If you have the budget, the benefits of multi channel marketing far outweigh that of a single
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after a lot of strategic consideration. Without strategy, a company will not move forward in an orderly manner. It will not know its own position in the market as compared to
Each and every one of us has a need, want or demand. And each of us, by the grace of gods, is also blessed with creativity. When a business caters to a customer, it does not only cater to the basic need of the customer but also to other needs which he does not express.
Reckitt Benckiser India Ltd (RBIL) is a fully owned subsidiary of Reckitt Benckiser Plc, world’s No.1 Company in household cleaning, is the parent company which owns Dettol brand. The brand “Dettol” started its journey in 1933 as antiseptic liquid, but over the years, it has been extended to a number of product categories like toilet