A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the guise of different brand names. The idea of Multi-brand strategy is to restrict or end the competition and increase the market share. Relatively larger corporations run Multi-Brand Strategy since they
Branding articles
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers. They are on the
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the customers, employees, and other stakeholders of the company along with every touch point. It is the culture formulated and defined by the company in which the employees live the core
Who is a Brand Co-ordinator? What is the role of a Brand Coordinator?
The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the company. He handles the wide array of business functions involving corporate communication, public relations, brand management, market research, core marketing, working on the creative artworks, and online and offline promotions
Who is a Brand Consultant? Role of a brand consultant
Brand Consultant provides the general and in-depth marketing expertise, brand analysis, and solutions to the companies to help them successfully sell their products attaining the business goals and objectives. They usually work with the management consulting firms or advertising agencies and once on board with the company, they liaise with the brand managers and marketing
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in the market and in the minds of the consumers. The factor of Brand Character is such that a consumer can relate to it creating an emotional connection with its values,
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other brands in the market having a competitive advantage. It is more about the image and perception of the brand that the company wants to create it in the industry and
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers. Accomplishing of such true believers of the brand and the brand fanatics is made possible as the Cult Brand sell more than the products or a service; they sell a
Brand Board
Definition of a Brand Board The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elements such as logo, typography, color palette, and tagline amongst other important details. It is a neat and well-planned document highlighting all the visual elements of the brand in an aesthetic and appealing
Brand Concept
A Brand Concept is a general idea and an abstract meaning behind the brand working as its true essence and character that gives the consistency to the brand and curates a distinctive identity in the market and in the minds of the consumers. It can be aptly described as the first thing that comes to
What is Brand Consistency?
Brand Consistency can be defined as the process where the brand attempts to communicate the messages pertaining to the brand and its offerings in a manner that does not detract away from the core values, brand strategy, fundamentals, and foundation of the brand.
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the consumers. It provides a valuable and crucial support to the sales and marketing of the products and services offered by the brand. They work as the tangible evidence of the
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. It is the modus operandi when two companies formulate a mutual alliance to work
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified as the physical, distinctive, and personality traits of the brand similar to that of an individual. It is very important for the brand to stand for something that is unique
What is Brand Competition?
Brand Competition can be defined as the rivalry between the companies offering the similar line of products or services in the same target market and to the same target audience with the goal to have the higher market share, increased revenues, huge profits, and growth as compared to the contemporary brand at the marketplace. Knowing
7 ways to improve brand communication
In a previous article, we have discussed about brand communication and the advantages of brand communication. In this article, we will discuss how to improve brand communication and influence your stakeholders, mainly your customers as well as your employees so that they believe in your brand. The better the brand communication, the more is the