Brand Alliance Definition Brand Alliance is an agreement between the companies that combine two or more individual brands, products or other related assets with an objective to achieve raised awareness in the market and in the minds of
Branding articles
What is Brand Affinity?
Brand Affinity is the most delightful and valuable level of relationship that a customer shares with the brand and it is based on the belief that the customer and the company share common values and ideas. The concept
What is a Brand Mark?
Before we find out what a brand mark is, let us understand what exactly is a brand? Is it just the logo that we see? A brand is something with we connect on a personal level. For a
What is Brand Activation?
Brand Activation is an art of bringing the brand to life by designing various innovative experiences that drive consumer action. It is one of the best processes to make the brand known to the market and the target
How to build Brand Reputation?
The concept of Brand Reputation means how the particular brand is viewed and perceived by its existing and prospective customers along with the market as a whole. It is the result of every expression and activity that a
What is Corporate Branding?
Corporate Branding is an act of using the brand name of the company in the overall advertising efforts and all the communication to the stakeholders. It is the intangible attitude and spirit behind the company that gives it
Importance of Brand Identity
Brand Identity is how the business wants to present itself in the marketplace and the way it wants to be perceived by the existing and prospective customers. It comprises of all the elements related to the company and
What is Brand extension?
A brand is a name that is given to a product or service so that it will have an identity to itself. Brands are usually different from products. Brands are basically related to what the customers buy whereas
Keller’s Brand equity Model – CBBE Model by Keller
Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of an organization. This can be done in various ways, but one of the
15 tips on Managing Brand Equity
Brand equity management is a challenging topic indeed. Once a company gets started and gains some brand equity, then maintaining the brand equity and the brand valuation is important for the company, whether it be a large enterprise
Co branding – Definition, Uses and Examples
We are well aware of the popular marketing phenomenon known as product bundling. In product bundling, products from within one brand are bundled together to promote both the products to the customer. So a new soap might be
Brand awareness and its importance to Branding
Brand awareness is actually making the consumer acquainted about a particular brand or product. The availability and existence of a specific brand in the minds of people is very important as we live in a world where people
What is Brand architecture and what are its advantages?
What is Brand Architecture? Brand Architecture is an important part of any company and can be referred to as a building plan. The main factor that helps in making a strong and durable brand is its brand architecture.
Brand Essence – 9 ways to have a strong brand essence
Brand is associated with intangible benefits and experiences that the customer attains by using a product or a service. Brand should not be confused with the trademark, logo or the name of the company. It is actually a
Understanding brand identity and its impact on an organization
Brand identity is the true reflection that an organization portrays to its customers. Brand identity is a reflection of the promise, from the company to its customers, assuring them of true value. It’s how customer look at the