A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association of the brand with the customer which forms
Branding articles
What is Corporate Identity?
The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees, their customers or the shareholders of the company
What is Multi Brand Strategy? Types and Examples
A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the guise of different brand names. The idea of
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set of unique fundamentals and characteristics that identify the
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the customers, employees, and other stakeholders of the company
Who is a Brand Co-ordinator? What is the role of a Brand Coordinator?
The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the company. He handles the wide array of business
Who is a Brand Consultant? Role of a brand consultant
Brand Consultant provides the general and in-depth marketing expertise, brand analysis, and solutions to the companies to help them successfully sell their products attaining the business goals and objectives. They usually work with
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in the market and in the minds of the
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other brands in the market having a competitive advantage.
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers. Accomplishing of such true believers of the brand
Brand Board
Definition of a Brand Board The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elements such as logo, typography, color palette, and tagline amongst other
Brand Concept
A Brand Concept is a general idea and an abstract meaning behind the brand working as its true essence and character that gives the consistency to the brand and curates a distinctive identity
What is Brand Consistency?
Brand Consistency can be defined as the process where the brand attempts to communicate the messages pertaining to the brand and its offerings in a manner that does not detract away from the
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the consumers. It provides a valuable and crucial support
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified as the physical, distinctive, and personality traits of