Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision, mission, and the key differentiating factors that sets
Branding articles
What is Brand Audit? How to conduct a Brand Audit?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as a whole as compared to its competitors. It
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in the market. It is one of the most
7 Steps in creating a Powerful Brand Identity
Brand Identity is the way the business wants to portray its personality and present itself at the marketplace and to its customers. It is one of the crucial stages in the entire brand
What is Brand Management? Definition and Scope of Brand Management
Brand Management is an art of creating and sustaining the brand in the market with a thorough analysis of how the brand is perceived in the minds of the customers and the overall
The process of Brand Design- How to design an awesome brand?
Brand Design is one of the most crucial facets of the overall branding process and its strategic features make the company carve a distinctive identity in the marketplace having an emotional connection with
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization and formulating the business practices of the firm.
What is a Brand Statement? Role of Brand Statement and Advantages
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to your contemporaries in the market having the target
What is Brand Strength? 4 Factors that Build Brand Strength
A brand strength, closely related to Brand Equity, is the value that is carried by a brand. It’s essentially a marketing term that denotes the perception of consumers towards the brand or the
8 Types of Brand Extension
Brand extension is using an existing brand to promote a product or a brand in a different category altogether. It is also known as brand stretching which is a form of marketing strategy
Types of Brand Positioning
Positioning is defined as how the customers perceive a brand in their minds. A popular and misconception theory series that positioning is how a brand is placed in the minds of people by
9 Benefits of Branding – Importance of Branding
Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the market and in the minds of the consumers
20 Types of Brands in the Market
A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated with marketing and Advertising in business. On the
What is Brand Adaptation? Brand Adaptation Examples and Challenges
The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its overall branding strategies by the firm. A business
What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will notice about your business and its overall operations.
What are Brand Elements? 10 Different Types of Brand Elements
The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and inherent Brand Elements. For instance, the brand logo,