Branding can be defined as the process involved in creating a specific and unique identity, name, and an image of the company or the product in the market and in the minds of
Branding articles
Who is a Brand Ambassador? Importance of Brand Ambassadors
The Brand Ambassador is a person hired by the company to represent the brand in the positive light and promotes its offerings of products and services. He or she helps in accentuating the
What is Brand Design? Importance of Brand Design
What is Brand Design? Brand Design can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic elements related to the brand to create a
What is a Brand Promise? Examples of an effective brand promise
A brand promise is that particular term which is used as an official statement which is made by entities (a business organization) to approach their customers positively. The brand promise is thus, used
Difference between Brand image and brand identity
The term branding stands for giving a name to the products and services and providing it brand power, to establish a differentiation between the similar products existed in the market. therefore, the terms
What is Brand Equity? Importance of good Brand Equity
Brand Equity can be defined as the premium charged by the company for its particular product or service offered as it has a renowned and recognized name in the market as compared to
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision, mission, and the key differentiating factors that sets
What is Brand Audit? How to conduct a Brand Audit?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as a whole as compared to its competitors. It
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in the market. It is one of the most
7 Steps in creating a Powerful Brand Identity
Brand Identity is the way the business wants to portray its personality and present itself at the marketplace and to its customers. It is one of the crucial stages in the entire brand
What is Brand Management? Definition and Scope of Brand Management
Brand Management is an art of creating and sustaining the brand in the market with a thorough analysis of how the brand is perceived in the minds of the customers and the overall
The process of Brand Design- How to design an awesome brand?
Brand Design is one of the most crucial facets of the overall branding process and its strategic features make the company carve a distinctive identity in the marketplace having an emotional connection with
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization and formulating the business practices of the firm.
What is a Brand Statement? Role of Brand Statement and Advantages
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to your contemporaries in the market having the target
What is Brand Strength? 4 Factors that Build Brand Strength
A brand strength, closely related to Brand Equity, is the value that is carried by a brand. It’s essentially a marketing term that denotes the perception of consumers towards the brand or the
8 Types of Brand Extension
Brand extension is using an existing brand to promote a product or a brand in a different category altogether. It is also known as brand stretching which is a form of marketing strategy