For the sustainable growth of a brand, it is essential to maintain the consistency and relevancy of value, quality, and trust that a brand offers…
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What is Brand Recognition and How to Build It?
When the general public recognizes a brand by its key attributes and design elements, then that brand appreciates effective brand recognition. It is one of…
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Personal Branding – 10 Ways to Build a Personal Brand
When you opt for personal branding, you tell your audiences who you are, what kinds of values you incorporate, what your unique identities are, and…
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Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
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Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
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Master Brand – Definition, Benefits, Strategy
The name of the brand is essential for a company. The image of the brand of a company impacts the sales of products and profit…
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What is a Brand Portfolio? Meaning and Examples
A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large…
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Customer Perception:Concept and Factors influencing customer perception
Customer perception is defined as a marketing idea that includes awareness and impression of a person about an organization or a brand. It easily gets…
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Top Websites to create Free Logo for your Business
We all know about the fact that people have a fantastic memory when it comes to visuals. So, that means if they can see anything…
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Brand Strategy: Steps, Components and Why it is Important for Business
Do you know how big brands across the world make a particular image for themselves in the mind and soul of their customers? The brand…
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5 Types of Branding and the Benefits of Branding Explained
Branding can be defined as the process involved in creating a specific and unique identity, name, and an image of the company or the product…
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Who are Brand Ambassadors? Their Importance to Businesses
Who is a Brand Ambassador? A Brand Ambassador is a person hired by the company to represent the brand in the positive light and promotes…
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What is Brand Design? Importance of Brand Design
What is Brand Design? Brand Design can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic…
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What is a Brand Promise? Examples of an effective brand promise
A brand promise is that particular term which is used as an official statement which is made by entities (a business organization) to approach their…
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Difference between Brand image and brand identity
The term branding stands for giving a name to the products and services and providing it brand power, to establish a differentiation between the similar…
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What is Brand Equity? Importance of good Brand Equity
Brand Equity can be defined as the premium charged by the company for its particular product or service offered as it has a renowned and…
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