What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
What is Brand Mantra and how to develop one? (With Examples)
Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
Emotional Branding – Definition, Meaning, Stages and Examples
Emotional branding revolves around a business strategy that connects with existing and potential customers on a personal level by establishing an emotional connection. Emotionally triggered…
Brand Development – Meaning, Steps and Tips
For the sustainable growth of a brand, it is essential to maintain the consistency and relevancy of value, quality, and trust that a brand offers…
What is Brand Recognition and How to Build It?
When the general public recognizes a brand by its key attributes and design elements, then that brand appreciates effective brand recognition. It is one of…
Personal Branding – 10 Ways to Build a Personal Brand
When you opt for personal branding, you tell your audiences who you are, what kinds of values you incorporate, what your unique identities are, and…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Master Brand – Definition, Benefits, Strategy
The name of the brand is essential for a company. The image of the brand of a company impacts the sales of products and profit…
What is a Brand Portfolio? Meaning and Examples
A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large…
Top Websites to create Free Logo for your Business
We all know about the fact that people have a fantastic memory when it comes to visuals. So, that means if they can see anything…
Brand Strategy – Steps, Components and Why it is Important for Business
Do you know how big brands across the world make a particular image for themselves in the mind and soul of their customers? The brand…
13 Types of Branding and the Benefits of Branding Explained
Branding is the process involved in creating a specific and unique identity, name, and image of the company or the product in the market and…
Who are Brand Ambassadors? Their Importance to Businesses
Who is a Brand Ambassador? A Brand Ambassador is a person hired by the company to represent the brand in the positive light and promotes…
