Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
What is Branding and How to Use It for your Business?
Branding is a process of creating a name, presence, symbol, or design that gives meaningful existence to a brand, business, company, person, product, or service…
Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
Who are Brand Ambassadors? Their Importance to Businesses
Brand Ambassador Definition A Brand Ambassador is a person hired by the company to represent the brand in a positive light and promotes its offerings…
What is Brand Mantra and how to develop one? (With Examples)
Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
Emotional Branding – Definition, Meaning, Stages and Examples
Emotional branding revolves around a business strategy that connects with existing and potential customers on a personal level by establishing an emotional connection. Emotionally triggered…
Strategic brand management – Process, Importance and Examples
Strategic brand management is the process of building, measuring, and managing brand equity, brand recognition, and presence to boost revenue and accomplish long-term business objectives….
How To Tell A Brand Story? (With Examples)
People feel a connection when they love your brand, and this connection creates loyalty in customers who invest in your brand. For brand building, most…
Brand Development – Meaning, Steps and Tips
For the sustainable growth of a brand, it is essential to maintain the consistency and relevancy of value, quality, and trust that a brand offers…
Brand Recognition – Definition, Importance and Strategies
Brand recognition is referred to the ability of consumers or target audiences to recognize a specific brand over other existing brands. It enables customers to…
