Productivity can be defined as the measurement of the efficiency of a working unit. By measuring productivity, anyone can measure the efficiency of any product,…
10 Reasons you Need Sales Experience and How to get it
Working in sales is one of the hardest jobs. It requires persistence, mental toughness, and an ability to take on everything that comes your way,…
Knowledge Gaps – Definition, meaning and Tips for filling such Research gaps
Knowledge gaps points to the gaps left in your knowledge about a subject which may be due to lack of resources available or due to…
What is PR Crisis? Recent PR Disaster Examples to Learn PR Management in 2025
PR crisis is a public relations nightmare that can cause serious damage to a company’s reputation. It includes any scandal or controversy, ranging from social…
Strategic brand management – Process, Importance and Strategy Examples
Strategic brand management is the process of building, measuring, and managing brand equity, brand recognition, and presence to boost revenue and accomplish long-term business objectives….
15 Excellent Marketing Skills for Marketers
Either you are a business owner or a consultant or a marketing manager; you presumably must know the benefit of having excellent marketing skills with…
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
David Rock’s SCARF Model in Career, Marketing and Leadership
Are you confused about why your target audiences are not being motivated to opt for your products or services? Are you befuddled seeing people losing…
Billboard Advertising – Concept, Advantages, Types, Cost, Tips
Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
Research and Development – Meaning and Types
Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
What is Advertising Effectiveness and How to Measure it?
Advertisements are the backbone of any business, even small businesses, and undoubtedly, brands should focus on relevant ad campaigns to optimize their reach, lead generations,…
15 Best Career Skills for Employment
Any business will be keen on the career skills you bring to the table before they employ you. So, to be employable, you need to…
Creative Advertising – Definition, Ideas and Campaigns
Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to…
An Overview of Apple Advertising | Advertisements strategies of Apple
Along with amazing innovations, creative marketing strategies have always been the prime reasons behind the success of leading consumer electronics companies. The success of Apple…
