Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
Research and Development – Meaning and Types
Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
What is Advertising Effectiveness and How to Measure it?
Advertisements are the backbone of any business, even small businesses, and undoubtedly, brands should focus on relevant ad campaigns to optimize their reach, lead generations,…
15 Best Career Skills for Employment
Any business will be keen on the career skills you bring to the table before they employ you. So, to be employable, you need to…
Creative Advertising – Definition, Ideas and Campaigns
Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to…
An Overview of Apple Advertising | Advertisements strategies of Apple
Along with amazing innovations, creative marketing strategies have always been the prime reasons behind the success of leading consumer electronics companies. The success of Apple…
What is Mentoring? Definition, Techniques, Characteristics
Mentoring is a process where a trained individual offers advice, support and guidance to an individual or a group so that it can help in…
What is Social Class and its Types?
Social class is a Class or a group of people within the society who possesses similar socio-economic status. Apart from being relevant and social theory,…
How to write a Research Question? Types and Tips
A question answered with the help of a research project is called a research question. It is essential for both qualitative and quantitative research to…
What is Self-Concept and its Components?
Self-concept is the belief that people have about themselves. It is the personal knowledge of knowing who we are and considering all our feelings and…
Salesforce Automation – Features, Functions And Advantages
Salesforce automation is the software’s or applications that are used for sales management. It provides a workflow which is automated and creates the sales process,…
Sales Leadership – Habits And Skills Of Effective Sales leader
There is immense importance of leadership in sales jobs. Most of the salespeople who are successful attribute their success to their sales leaders. Good leadership…
12 Effective and Proven Sales Tactics
Developing an unbeatable sales program is a critical aspect of every business. Without having a sales strategy company will not be able to compete and…
Marketing Materials | Tips for Creating the Best Materials for Marketing
Adding variety to your marketing materials will help you attract new customers. Marketing materials come in various shapes and formats, each ideal for a specific…
