Business Model of Google Pay revolves around the adept channelization of digital wallet platform and online payment systems. It powers and processes in-app and tap-to-pay…
Planned Change: Definition, Theories, Effects and Steps
Planned change is defined as the process of preparing the entire organization or at least a significant part of it for new goals or new…
25 Great Advertising Slogans (How to Create One?)
What is an Advertising Slogan? Advertising slogans, also known as taglines, are brief, catchy phrases or sentences used in marketing and advertising campaigns. Their purpose…
What is Authenticity and Why it is Important?
The quality of being authentic in a way that the actions, responses, and behavioral tendencies of an individual are in agreement with his or her…
What is Video Advertising? Definition, Types and Trends
What is Video Advertising? Video advertising is a the concept of advertising a product or service through videos. It refers to the promotional videos that…
Body Language: Meaning, Types and Examples
Positive and effective body language is the most important yet commonly overlooked social skill that can enable you to stand out from the others and…
What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained
Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…
Sales Methodology | 11 Types Of Sales Methodology
Sales methodology is an essential element of the sales process, which is the framework, general tactic, and philosophy that guides the salesperson in each step…
Grapevine Communication: Meaning, Types and Importance
Grapevine communication can be understood as an informal network of networks that the workforce utilizes for passing on the information to each other. This type…
What is Career Gaps & How can you Explain it on Your Resume?
Career gaps or employment gaps are particular time-period when a person who is currently seeking a job, was unemployed. This period can range from months…
Leveraging Technology: Meaning, Importance and Examples
Gone are the days when businesses were just on papers and business functions requiring no technology. We are living in an era where the world…
The History of Advertising (With Yearly Timeline)
Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Media Strategy: Meaning, Elements and Types
What is Media Strategy? A media strategy is a plan of action that helps your business reach its target audience and to improve the overall…
What is Operational Excellence and its 10 Core Principles
There is no business in this world that does not require improvement. There is always one or two areas in the business that could be…
What is Project Portfolio? Benefits & Key Terms Explained
Project portfolio term is used for referring to a group of projects and procedures that are chosen, channelized, and managed by any organization. It is…
