What is Service Perishability? Service perishability is a term used to describe the finite nature of services because, unlike goods that can be stored and…
Marketing strategy of Coca cola – Coca cola marketing strategy
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and…
Heterogeneity in service marketing
Each and every service is different in nature. That’s the simple meaning of heterogeneity in service marketing. Imagine 2 restaurants. Even if they have the…
5 sales myth which have to be ignored in today’s sales environment
There are many sales myths associated with joining a sales profile in a company. Many management executives want to become finance heads, marketing heads and…
Intangibility of services
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….
Marketing Mix of Gatorade and 4Ps (Updated 2026)
The Marketing mix of Gatorade analyses the 4Ps of Gatorade, including the Product, Price, Place, and Promotions. Gatorade deals exclusively with food items and beverages…
SWOT Analysis of Honda Motors (Updated 2026)
Let’s explore the detailed SWOT Analysis of Honda Motors by understanding its strengths, weaknesses, opportunities, and threats. Honda Motors, a multinational automaker, was founded in…
What is New Product Development? Stages, Examples & Best Tips to Improve NPD
New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market. Examples…
SWOT of Colors
The SWOT of Colors discusses the internal analysis for one of the leading General entertainment channel in India – Colors. Colors has several aces up…
Benefits and limitations of Product life cycle
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies….
Amazon Marketing Mix
The Amazon marketing mix has helped the global brand to create a strong framework to build brand awareness, boost market value and increase brand image…
Marketing Decision: Definition and Types
What is Marketing Decision? Marketing Decision is a crucial step in the marketing process. The decision-making process helps to make effective marketing strategies and plans…
Positioning Process – Steps involved in Positioning
The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
Marketing Mix of Zara and 4Ps (Updated 2026)
The Marketing mix of Zara analyses the 4Ps of Zara, including the Product, Price, Place, and Promotions. Zara is a popular Spanish clothing store that…
Effective Positioning
According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
