Intrapersonal communication is the way of communicating that we do with our inner self. It takes place inside our heads, for instance solving any complex problem…
Carl Rogers Theory | Rogers Humanistic Theory of Personality
Carl Ransom Rogers was an American who became a very well-known name in the field of psychology. He was born to Julia and Walter Rogers…
Cornell Note-Taking System – Meaning and how to master it
Cornell note-taking system is a method of writing organized and clear notes so that they prove effective while reading later on. The system is very…
What is a Compressed Workweek Schedule? Pros & Cons
In the bustling rhythm of today’s world, achieving a good work-life balance has become a hot topic. When done right, it can lead to happier,…
Registered Trademark Symbol | Meaning, Usage and how to write?
The registered trademark symbol or ® acknowledges that the preceding symbol or word is a trademark legally registered with the office of the national trademark….
What is Micromanagement? Negative Effects of Micromanaging
Micromanagement is considered counterproductive for a leader as micromanaged employees find the working ambiance around them highly discouraging and frustrating. As per a recent study, high-demanding…
Strategic Marketing – History, Phases, Components and Importance
Strategic Marketing encompasses all the best practices to implement one’s business’s mission and vision, using specific processes to maximize the plan’s outreach. Marketing is the…
Secondary Research – Meaning, Objectives, Process, Pros and Cons
Research is the process of collecting data, analyzing them, and arriving at results or conclusions. A proper research model is designed to conduct studies in…
What is Customer Engagement? Definition, Importance, Strategies & Metrics
Customer engagement is an emotional connection that a customer feels for a brand because of the ongoing interaction between both. It involves all the interactions…
5 M’s of Advertising (Definition and Elements)
What are the 5 M’s of Advertising? 5 m’s of advertising stand for Mission, Money, Message, Media, and Measurement. These five m’s serve different purposes…
Idea Generation – Definition, Sources, Techniques and Examples
Idea generation is developing new ideas and converting them into tangible activities. It entails brainstorming as many ideas as possible, determining how to employ them,…
What is a Communication Plan? Definition and Importance
Definition: A communication plan helps a company plan how to reach its audience. Communications planning helps firms provide a clear, measurable message. Modern marketing methods…
Strategic Planning
Strategic planning is a process an organization uses for making its specific business strategies regarding key decisions, priorities, operations, and implementations in a manner that all…
Promotional Pricing: Definition, Types, Importance and Advantages
What is Promotional Pricing? Promotional pricing is defined as a pricing strategy intended to attract interest and increase sales in the short term. Getting maximum…
Strategic Control – Types, Process and Contribution
Strategic control is defined as finding different methods to implement the strategic plan. It is unique to handle and intends to handle the unknown and…
