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Psychological Contract – Importance, Example & Advantages

July 10, 2021 | By Hitesh Bhasin | Filed Under: Human Resources

Psychological contract

A psychological contract is defined as a mutual understanding of the employer and employee about mutual expectations. Explanation The psychological contract is different from a…

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What is the Purchasing Process? Definition, Steps & Modern Practices for 2025

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Purchasing process of companies

The purchasing process is a crucial part of how modern business runs. A purchasing process begins with identifying what needs to be purchased and involves…

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Top 20 Oil and Gas Companies in the World in 2025

November 14, 2024 | By Hitesh Bhasin | Filed Under: Lists

Top Oil and Gas Companies

Let’s jump into the big world of energy, where giant companies ensure our lights turn on and our cars go vroom! Think of these companies…

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What are Cultural Barriers? 5 Critical Barriers In Workplace

December 23, 2024 | By Hitesh Bhasin | Filed Under: Management

Cultural Barriers

Culture is handed down from one generation to the next, and on the way keeps on evolving and creating further subcultures. It includes music, food,…

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Top 25 Ecommerce Trends To Watch For in 2021

June 13, 2023 | By Hitesh Bhasin | Filed Under: Digital Marketing

ecommerce trends

Introducing eCommerce Trends 2021 The e-commerce industry was booming on a global scale in the last few years and growing from strength to strength. 3.53…

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Top 20 Largest Companies in the world in 2025

November 14, 2024 | By Hitesh Bhasin | Filed Under: Lists

Top Largest Companies

Imagine entering a world where the most prominent companies like Apple, Microsoft, and Amazon shape almost everything around us. From the phones we can’t live…

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Human Resource Strategy – Characteristics & Components

July 10, 2021 | By Hitesh Bhasin | Filed Under: Human Resources

Human Resource Strategy

Human resource strategy is referred to the long-term plans of the organization that are created to align the human assets with the business activities. It…

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What is Panel Interview? Questions, Mistakes and Tips

July 10, 2021 | By Hitesh Bhasin | Filed Under: Human Resources

Panel Interview

Receiving an interview call is always the primary objective of every job seeker, as it enables them to be one step closer to their dream…

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Above the Fold – Definition, Importance and Examples

July 10, 2021 | By Hitesh Bhasin | Filed Under: Digital Marketing

Above the Fold

What Is Above The Fold? Definition: Above the fold is defined as the top half portion of the newspaper or a website that is straight…

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The Role of Marketing Department in Business and Attracting Customers

August 25, 2021 | By Hitesh Bhasin | Filed Under: Marketing

Role of Marketing

The role of marketing is associated with the responsibilities and functions that the marketing department is supposed to manage to optimize the presence, lead generation,…

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What is Product Innovation and Why is it Important?

July 10, 2021 | By Hitesh Bhasin | Filed Under: Strategy

Product Innovation

Product innovation can be understood as the development-driven process that empowers a business in making better products or improving existing products for the consumers. These…

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Ultimate Guide to 5 Levels of Maslow’s Hierarchy of Needs

June 9, 2023 | By Hitesh Bhasin | Filed Under: Management

Maslow's Hierarchy of Needs

Maslow’s hierarchy of needs revolves around a theory of understanding how human motivation works. What are the basic needs of a human? Food, water, clothes,…

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What is Acceptable Use Policy (AUP)? – Definition and Tips

April 10, 2023 | By Hitesh Bhasin | Filed Under: Management

Acceptable Use Policy

What Is Acceptable Use Policy? Definition: Acceptable use policy is defined as the set of rules that creators, owners, or administrators of various resources (e.g….

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Accountability – Definition, Methods And Its Puzzle

July 10, 2021 | By Hitesh Bhasin | Filed Under: Management

Accountability

What Is Accountability? Definition: Accountability is defined as an organizational culture in which employees or workers are not only responsible for what they do but…

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Ethical Marketing: Definition, Principles, and Examples

May 21, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Ethical marketing - 2

Ethical and socially responsible marketing promotes a brand, product, or service. Ethical marketing requires companies to disclose their activities and products. They must not deceive…

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