Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Top 19 Successful Brands in the World in 2025
Hey! Ready for an incredible adventure? We’re checking out the big stars of the business world – like Apple, Google, and even Starbucks. These aren’t…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
12 Marketing Goals Examples to Achieve Your Objectives
Marketing goals are necessary for two primary reasons. First, because there is so much competition, certain firms succeed thanks to innovative growth techniques; second, you…
What is a Marketing Budget and How to Create one?
Any firm looking to increase brand awareness needs a precise marketing budget. Well-planned marketing budgets provide the advertising and promotional tools you need to boost…
Top 15 Chemical companies in 2021 as per Market Capitalization
In this article, we rank the Top 20 Chemical companies as per their market Capitalization. The global chemical companies are the backbone of the world…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Consumer Products – Definition and 4 Types
Consumer products are the final goods that households or individuals purchase for their personal use and not for any other economic production activities. Consumer products…
