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Home » Page 288

What is Behavioral research? Importance, Methods & Examples

September 18, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Behavioral research

Like any other pattern in life, including demography and geography, behaviors can also show how consumers make their purchase decisions.  In fact, the subject of…

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What is Market research

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What is market research

Market research is a process of collecting data using different research techniques to gather qualitative as well as quantitative data about a target market. Market…

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SWOT analysis of Automobile industry

December 18, 2024 | By Hitesh Bhasin | Filed Under: SWOT of Brands

SWOT analysis of Automobile Industry

The automotive sector is one of the most important and rapidly developing sectors in the economy. The automotive industry has had a lasting impact on…

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Positioning by celebrity endorsement

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

This article is from guest author Manish Badlani who is a management student from IBS, Mumbai (ICFAI Business school). Manish loves marketing and advertising and…

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Dunkin Donuts Marketing Mix and 7Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

The Marketing mix of Dunkin Donuts analyses the 7Ps of Dunkin Donuts, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…

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How to make a Targeting Strategy?

September 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Targeting strategy - 1

Deciding on a targeting strategy is the next step in carrying out segmentation. Where segmentation segments the complete market, targeting only observes the individual segment….

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Product Bundling: Definition, Importance, Types & Examples

May 15, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Bundling

Product bundling is a great way to get more bang for your buck. It involves combining multiple items into one package, offering customers a deal…

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Brand Loyalty and its Importance

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand community

Brand loyalty is a trust-driven association between consumers and a brand when consumers develop an emotional connection with a brand and keep on opting for…

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What is a Brand Community and How to Build a Successful One?

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand community

What is a brand community? A brand community is a functional group or platform that brings together all the loyal buyers, users, and employees in…

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Bottom-Up Marketing Strategy

May 9, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Bottom up marketing

Bottom-up marketing involves developing a marketing strategy within an organization by finding a workable tactic and then building on it to create a powerful strategy….

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What is Benchmarking? Importance of Benchmarking for Businesses

April 17, 2019 | By Hitesh Bhasin | Filed Under: Strategy

Benchmarking - 1

Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…

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Below-the-Line Marketing: Definition and Use in Advertising

February 9, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Line-marketing - 4

Below-the-line marketing is often mistaken for the other type of marketing—above the line. Below-the-line relates to lower forms of marketing that involves more personal and…

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Marketing Mix of Mahindra and Mahindra and 4Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Marketing mix of Mahindra and Mahindra

The Marketing mix of Mahindra and Mahindra analyses the 4Ps of Mahindra and Mahindra, including the Product, Price, Place, and Promotion of Mahindra and Mahindra….

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Marketing Mix of British Airways and 7Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Marketing mix of British Airways

The Marketing mix of British Airways analyses the 7Ps of British Airways, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…

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Customer Concept

December 13, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Customer Concept

The Customer concept is a 4 stage model which shows how the organization can achieve growth by capturing and retaining its customers. The customer concept…

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