A consignor is an individual or company who sends goods to another person or company, usually for sale. Consignors are typically used in the retail…
Difference between Marketing and PR
Marketing and PR are often confused or used interchangeably, but they have distinct differences. Marketing is the process of promoting a product, service, or business…
Informational Power: Definition, Sources and Importance
Informational power is a concept that is quickly becoming more relevant in today’s world. It refers to the ability of an individual or organization to…
Reward Power in Leadership: Definition and Examples
Reward Power is the ability of a leader to give rewards to followers for meeting organizational expectations. Rewards can include financial compensation, recognition, promotions, or…
Expert Power: Definition, Examples and Development
Expert power is the personal power derived from possessing specialized skills or expert knowledge. For example, if someone has a great understanding of finance or…
Role of Entrepreneurship
Entrepreneurship is all about taking risks and starting a business venture or developing an existing business. It’s the process of becoming your own boss and…
Branded House vs House of Brands
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…
What is MIS? Management information systems
What is a Management information system? A management information system (MIS) is a collection of software, hardware, data, or processes that help the collection, organization,…
Characteristics of Retailing
What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…
Theories of Entrepreneurship
Entrepreneurship theories are an important part of understanding the behavior of entrepreneurs. These theories provide valuable insight into the motivations, strategies, and objectives that drive…
Brand Style Guide: Definition, Importance and Examples
What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…
20 Brand Health Metrics and how to measure them
What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…
Brand kit: Definition, Purpose, Types and Examples
What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…
Brand Integration: Definition, Branded entertainment and Licensing
What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…
What are brand guidelines? Definition and Examples
What are Brand Guidelines? Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding…
