Most customers have an opinion of how a product should be or how a company should work. In the past decades, no one listened to…
What is Above the Line Marketing? Difference between ATL, BTL & TTL
The line in marketing refers to the different types of advertising that companies use to reach their target market. Above the Line (ATL) is any…
What is Comparative Analysis? A Complete How-to Guide with Definition & Examples
Comparative analysis is an invaluable research tool that allows us to draw conclusions by juxtaposing two or more items against each other. It’s more than…
SWOT Analysis of Big Basket
Big Basket is the largest online food and grocery store of the country. They offer products from a wide range of categories that includes Vegetables…
Individual Marketing and its Impact on Today’s Business Environment
Individual marketing involves customizing an organization’s products and services to meet customers’ requirements and preferences. By utilizing customer data and insights, organizations can deploy one-to-one…
SWOT Analysis of Apollo Tyres Ltd.
Apollo Tyres Ltd. Is a tires, tubes and flaps manufacturer and marketer. The company operates in India, Africa and Europe. It is headquartered in Gurgaon,…
Marketing Mix of United Bank of India and 7Ps (Updated 2025)
The Marketing mix of United Bank of India analyses the 7Ps of United Bank of India, which includes the Product, Price, Place, Promotion, People, Physical…
Marketing Mix of Urban Company and 7Ps (Updated 2025)
The Marketing mix of an Urban Company analyses the 7Ps of an Urban Company, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and…
SWOT Analysis of Aviva Life Insurance
Aviva Life Insurance (Aviva India) is a joint venture between Dabur Invest Corp and Aviva plc, a British assurance company. In 2016, Aviva plc increased…
What is Strategic Management? Definition, Importance & Example
Definition: Strategic management is the continuous planning, monitoring, and assessment of all necessary aspects of a company to meet its goals and objectives. This dynamic…
Features of Strategy
The article discusses 5 important features of strategy. Strategy relates the firm to its environment, particularly the external environment in all actions whether objective setting,…
Marketing Mix of Pantaloons and 4Ps (Updated 2025)
The Marketing mix of Pantaloons analyses the 4Ps of Pantaloons, including the Product, Price, Place, and Promotions. Pantaloons is one of India’s leading fashion retail…
SWOT Analysis of Nike (Updated 2025)
Let’s explore the SWOT Analysis of Nike by understanding its strengths, weaknesses, opportunities, and threats. Nike, Inc., a global leader in athletic clothing and equipment,…
Marketing Mix Of UltraTech Cement and 4Ps (Updated 2025)
The Marketing mix of UltraTech Cement analyses the 4Ps of UltraTech Cement, including the Product, Price, Place, and Promotions. UltraTech Cement was started in 1983…
Marketing Mix Of Zapak and 7Ps (Updated 2025)
The marketing mix of Zapak analyses the 7Ps of Zapak, including the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Zapak. Zapak is…
