The internet is becoming one of the chosen medium to spread information and for people to interact. Thus it is no surprise that marketers are striving hard to reach their target audience through
As opposed to the direct marketing technique, the indirect marketing strategy focuses on channels where there is no direct communication with customers by the companies. Therefore, it is mainly used to retain customer, increase customer’s
One of the major factors which differentiate the market leader from the market follower is the size of the customer base present with the market leader. Having a large customer base shows that
The extended marketing mix is, as the name suggests, an extension of the marketing mix which was traditionally for products. The 4P’s are also known as product marketing mix. As services came more into
Rolex is a private brand that deals in manufacturing, designing and distribution of wrist watches. The most premium wrist watches that you can imagine. Alfred Davies and Hans Wilsdorf founded this watch manufacturing
There are various functions which fall under the category of Market intelligence. In this world of increasing competition, where each of the competitors have amazing depth in their product lines, market intelligence plays
Strategic planning is needed in any company which has a single product or even multiple products with many strategic business units. The reason for strategic planning department to exist in a company is
As the name suggests, direct marketing represents a marketing strategy for communicating directly with your customers. It can be employed by both businesses and non-profit organizations. Being cost-effective and powerful in generating sales,
In todays world, there is a rise in both, the number of products and the number of competitors in the market. Naturally everyone wants to be ahead of the competition. But is everyone
Asian Paints is an Indian, public ltd company, that has its headquarters in Mumbai, India. The company deals in the manufacturing of paints that are used for decorative purposes and has industrial usage.
During the years, more and more companies are looking into new methods to deal with changing customer behavior, recession, increased competition, etc. The purpose of all companies, no matter their size, small or
Hewlett-Packard is an American multinational corporation that deals exclusively in information technology. Bill Hewlett and Dave Packard founded the company in the year 1939 and the headquarters are located in California in USA.
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company is looking to increase the sale of its
The iPad has been designed, produced and marketed by the international company Apple Inc. The company deals with tablet computers and it was the first company to launch the iPads, which was a
Every organisation has its mission and vision statements. These statements serve different purposes in every organisation because they provide guidance and definition in regards to the manner in which businesses and operations are
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true. The company which has the maximum customer satisfaction