This article is from guest author Manish Badlani who is a management student from IBS, Mumbai (ICFAI Business school). Manish loves marketing and advertising and…
Dunkin Donuts Marketing Mix and 7Ps (Updated 2026)
The Marketing mix of Dunkin Donuts analyses the 7Ps of Dunkin Donuts, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
How to make a Targeting Strategy?
Deciding on a targeting strategy is the next step in carrying out segmentation. Where segmentation segments the complete market, targeting only observes the individual segment….
Product Bundling: Definition, Importance, Types & Examples
Product bundling is a great way to get more bang for your buck. It involves combining multiple items into one package, offering customers a deal…
Brand Loyalty and its Importance
Brand loyalty is a trust-driven association between consumers and a brand when consumers develop an emotional connection with a brand and keep on opting for…
What is a Brand Community and How to Build a Successful One?
What is a brand community? A brand community is a functional group or platform that brings together all the loyal buyers, users, and employees in…
What is Benchmarking? Importance of Benchmarking for Businesses
Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…
Below-the-Line Marketing: Definition and Use in Advertising
Below-the-line marketing is often mistaken for the other type of marketing—above the line. Below-the-line relates to lower forms of marketing that involves more personal and…
Marketing Mix of British Airways and 7Ps (Updated 2026)
The Marketing mix of British Airways analyses the 7Ps of British Airways, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Forecasting Methods
Forecasting predicts future values based on past values or historical data. Forecasting enables firms to make intelligent decisions regarding capacity planning, inventory control, and logistics…
The Framing effect and how it can be used in advertising?
Ever noticed how, in hollywood movies, the hero is many a times “framed”? What does framing mean and what is the framing effect? Framing means…
What is Fusion Marketing? How it Works, Pros and Cons
Depending on the nature of the business, sometimes a firm may have to implement various marketing and advertising channels and creative ideas in a single…
Qualitative Market Research
Qualitative market research examines the opinion and emotions of customers about a specific product or brand. Qualitative research involves interviewing a select group to uncover…
What is Push Strategy? Best 21 Ways to Execute It
Push Strategy is a strategy focused on pushing more products to the customer through sales, discount pricing, coupons and other such methods. Unlike Pull strategy which…
What is Customer Value? Definition, and How to Create It
Every business exists to fulfill one core mission: to deliver value to its customers. Between goods, services, or experiences, customer value shapes how customers perceive…
