William Colgate, in the city of New York, founded Colgate, an international brand, in the year 1806. Although the company started its products range with candles, starch and soaps, but presently the brand
Samsung is a South Korean multinational company, founded by Lee Byung Chull, in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s, Samsung has globalized its electronics, mainly
Customer satisfaction questionnaires are part of the qualitative research, usually conducted by companies to assess customer’s desires, perceived opinions and needs. They are the most freely available information source for the company, and
Strengths in the SWOT analysis of Adlabs • Fame Adlabs is the pioneer of multiplex theaters in India. Weekend specialty food counters serve delicacies that are a blend of Indian and Western snacks and
Dictionary Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing
What is the secret of a brand entering your subconscious mind? How do you take a decision of purchasing a brand? Or more precisely, when does a product become a brand? These are
HCL is an Indian Public company providing IT services to the various countries in the world. Founded in the year 1976, this global corporation has its base in the city Noida in India.
Competition in the retail industry is becoming stiffer every day. It thus requires any business unit involved in this kind of business to invent ideal strategies that will see it managing the competition.
BMW is a manufacturing company in Germany known for its world class cars and motorcycles, and it is also one of the worlds most recognisable and admired brands. Known for its reliability and
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes a picture of the separate steps of a process in a sequential order.
The SWOT of Titan discusses the strengths, weaknesses, opportunities and threats for one of the biggest watch companies in India. Strengths in the SWOT analysis of Titan a) The varied offerings to diverse segments with
For any decision to be taken at corporate level, you need the right strategic tools. Ansoff matrix is one of them. Ansoff matrix helps a firm decide their market growth as well as
Branding is as important as it has ever been, perhaps even more so thanks to the internet making it very easy for a prospective customer or client to explore your entire brand’s identity
HSBC is a multinational company of British origin that works in the finance and banking sector. Founded in the year 1991, it has its headquarters in London, UK. HSBC has the distinction of
Volkswagen is a car manufacturing company whose name Volkswagen, a German name, means People’s Car. The founder, Ferdinand Porsche founded the company in the 1930s when he started designing affordable cars that could
Orkut is no more, and at one time, it was the first social network to introduce socializing online in India. So much so, that every college student and elders were hooked on to it.