There are many different types of marketing research which can be used by any company trying to find out better ideas for their products or…
What is Captive Product Pricing? A Complete Guide With Definition & Examples
When a business sells a core product along with different accessory products or complementary (also known as captive products), it uses a captive product pricing…
SWOT Analysis of Micromax
Micromax is one of the leading smartphone and mobile phone manufacturers in India and the growth of Micromax has been phenomenal. The SWOT analysis of…
What is Market research
Market research is a process of collecting data using different research techniques to gather qualitative as well as quantitative data about a target market. Market…
SWOT analysis of Automobile industry
The automotive sector is one of the most important and rapidly developing sectors in the economy. The automotive industry has had a lasting impact on…
Positioning by celebrity endorsement
This article is from guest author Manish Badlani who is a management student from IBS, Mumbai (ICFAI Business school). Manish loves marketing and advertising and…
Dunkin Donuts Marketing Mix and 7Ps (Updated 2026)
The Marketing mix of Dunkin Donuts analyses the 7Ps of Dunkin Donuts, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
How to make a Targeting Strategy?
Deciding on a targeting strategy is the next step in carrying out segmentation. Where segmentation segments the complete market, targeting only observes the individual segment….
Product Bundling: Definition, Importance, Types & Examples
Product bundling is a great way to get more bang for your buck. It involves combining multiple items into one package, offering customers a deal…
Brand Loyalty and its Importance
Brand loyalty is a trust-driven association between consumers and a brand when consumers develop an emotional connection with a brand and keep on opting for…
What is a Brand Community and How to Build a Successful One?
What is a brand community? A brand community is a functional group or platform that brings together all the loyal buyers, users, and employees in…
What is Benchmarking? Importance of Benchmarking for Businesses
Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…
Marketing Mix of British Airways and 7Ps (Updated 2026)
The Marketing mix of British Airways analyses the 7Ps of British Airways, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Forecasting Methods
Forecasting predicts future values based on past values or historical data. Forecasting enables firms to make intelligent decisions regarding capacity planning, inventory control, and logistics…
The Framing effect and how it can be used in advertising?
Ever noticed how, in hollywood movies, the hero is many a times “framed”? What does framing mean and what is the framing effect? Framing means…
