IKEA is the world’s largest home furnishing retailer. It has around 380 stores worldwide and is driving the furniture market in the developing nations. The…
Marketing Mix Of Costco and 4Ps (Updated 2026)
The Marketing mix of Costco analyses the 4Ps of Costco, which includes the Product, Price, Place, and Promotion of Costco. James Sinegal and Jeffrey Brotman…
Marketing Strategy of Ambuja Cements – Ambuja Cements Marketing Strategy
Founded by Narotam Sekhsaria and Suresh Neotia in the year 1983, the company had become part of the global Conglomerate Holcim with its operations in…
Marketing Strategy of ICICI Bank – ICICI Bank Marketing Strategy
ICICI Bank (Industrial Credit and Investment Corporation of India), third largest bank in India in terms of market capitalization is changing the face of banking…
Marketing Mix Of Bookstores.com and 7Ps (Updated 2026)
The Marketing mix of Bookstores.com analyses the 7Ps of Bookstores.com which includes the Product, Price, Place, Promotion, people, physical evidence and process of Bookstores.com. Bookstores.com…
The Meaning Of Professionalism And How To Improve It
Professionalism generally refers to the competence, adequacy or skill that is expected of someone who is a professional in a particular field, especially a sport….
SWOT Analysis of Chanel (Updated 2026)
Let’s explore the SWOT Analysis of Chanel by understanding its strengths, weaknesses, opportunities, and threats. Since 1910, Gabrielle “Coco” Chanel has led high fashion with…
What Are The Team Building Skills Required To Build A Strong Team?
Effective teamwork has become a prerequisite to success for most organizations today. As the world of business becomes stiffly competitive, companies are taking up all…
Marketing Strategy of Barclays – Barclays Marketing Strategy
Barclays being 325-year-old banking financial institution is offering products such as investment banking, Wealth management services, International Cards etc. for both retail & corporate customers….
Difference Between Employee Turnover And Employee Attrition
What is Employee Turnover? Employee turnover is the total number or percentage of employees who for one reason or the other leave a company or…
Marketing Strategy of Alibaba
By serving 2 billion consumers and servicing tens of millions of merchants worldwide Alibaba has emerged as a Global E-commerce player with its footprints in…
Marketing Strategy of Asian Paints – Asian Paints Marketing Strategy
Founded in 1942, the company was set up with an objective of taking over world’s biggest and famous paint companies operating in India. The customer-centric…
Marketing Strategy of Axa – Axa Marketing Strategy
AXA is a French MNC with its presence in more than 60 countries around the world. Its business portfolio consists of Investment and advisory services,…
SWOT analysis of Kitkat
Kitkat is from the house of Nestle and is distinguished because it has one of the most iconic taglines ever – Have a break, have…
What Are Concept Statements? How To Write A Concept Statement?
A concept statement is the essence of a business plan. If you are writing a business plan, know that this statement lays the groundwork for…
