The iPod is a line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc. The first version was released on…
Aaker Brand Equity Model
In the field of marketing, Brand Equity means the value of a brand. The concept of the value of a brand is very interesting and…
Marketing Strategy of Boeing – Boeing Marketing Strategy
The aerospace & leading manufacturer Boeing is the world’s largest aerospace company and leading commercial jetliners & defence, space and security systems manufacturer. The company…
SWOT Analysis of iOS
iOS is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that presently powers many…
SWOT Analysis of Good Day
Good Day Biscuits are a popular brand of biscuits owned by Brittania Industries, a company with a legacy of over 100 years. The company in…
Top 15 Companies in Russia in 2026
Let’s take a fun trip into the world of Russia’s most prominent companies! Imagine them as the champions of the business world, from oil giants…
Organizational Structure – Definition, Types and Elements
Organizational structure is the formal and structured hierarchy in an organization. Various activities such as Task allocation, subordination, supervision, coordination are based on the structure…
Marketing Strategy of Bisleri – Bisleri Marketing Strategy
Founded in 1969 the company Bisleri International Pvt. Ltd is an Indian beverages company known for its bottled water. With more than 52 years of…
Marketing Strategy of BBC – BBC Marketing Strategy
The British Broadcasting Corporation popularly known as BBC is a British public service broadcaster has London as its headquarters. It is the world’s oldest national…
7 Steps to Implement Kaizen in your Organization
Kaizen is the process of Continuous improvement wherein changes are made to the organization’s process either in one go or Step by step. One of…
Top 20 Sony Competitors & Alternatives in 2026
The top Sony Competitors are Samsung, Life’s Good (LG), Panasonic, Philips, Dell, Apple, Hewlett Packard and others. Sony Corporations is one of the largest electronics…
SWOT Analysis of IRCTC
Indian Railway Catering and Tourism Corporation (IRCTC) is a subsidiary of the Indian Railways that handles the catering, tourism and online ticketing operations of the…
What is Kaizen – The philosophy of Kaizen Explained
At any given point, a business can improve itself through various means. It can improve its production, its flow of goods, its finance management or…
Top 16 Volkswagen Competitors & Alternatives in 2026
The top Volkswagen Competitors are Toyota, General Motors, Ford, Renault Nissan, Hyundai, BMW, Chevrolet, Honda and others. Volkswagen (VW) is a German Automaker company that…
SWOT Analysis of Listerine
Listerine is a popular brand of mouthwash sold by Johnson & Johnson. The product which claims to kill 99 percent of germs is a highly…
