Allianz is a global company which deals in financial services including asset management and insurance. It was founded in year 1890 in Berlin, Germany, by Wilhelm von Finck and Carl von Thieme. It has its
Procter & Gamble is an American Public limited company that deals in consumer goods industry. Founded in the year 1837 by James Gamble and William Procter, this multinational company has its headquarters in
Whirlpool is an American Public limited corporation that deals in the industry related to household appliances. Founded in the year 1911, by “Louis Upton”this Multinational Corporation has its base at Michigan USA. Whirlpool
Levi Strauss & Co. is a famous apparel company which has 4 major brands under it; Levi’s, Signature, Denizen and Dockers. The Levi’s denim is its most popular brand and has created a
Kelloggs is an American Public ltd company that deals in manufacturing of food products. This multinational company was founded in the year 1906 by Will Keith Kellogg, and has its headquarters in Michigan
Manchester United is an English football club that plays professional football in the premier League. This successful club was founded in the year 1878 and has its base in Old Trafford. The team
Vodafone is a brand known for its deep telecom roots across multiple countries and nations. Originally, Vodafone hails from the United Kingdom and has its headquarters in London. Vodafone was founded in 1984
There are many reasons that market research is important. If you have not read it yet, then I suggest reading my article on the importance of marketing research. That article describes 12 different questions
Spice Jet is an Indian origin company associated with the Aviation industry. It was established as Modiluft in the year 1994 as an air-taxi provider. The airline was acquired by Ajay Singh in
Once you have done your segmentation (via the different types of segmentation), you will land up with a target market. Now, based on your segmentation, the characteristics of these target markets might vary.
Tumblr is a social networking and microblogging that has been in existence since 2007. Founded by David Karp, the company has since 2013 been co-owned by Yahoo! The product provides users with an
Uncle Chipps is an Indian potato chip making company that has been in existence since 1992 and is owned by Frito-Lay. Previously, the company was owned by Uncle Chipps Co. LTD. Started by Amrit Agro
Positioning is the task of ranking yourself in the minds of the consumers. So if the consumer has 10 brands in his mind, and yours is the 4th brand, then that’s your brand positioning.
Baidu is a China based web services company. Baidu offers many services, among which is a search engine for audio files, websites and images. The Baidu search engine is like Google and is
Chevron Corporation is an American multinational company which the main line of business is in the energy sector. It was founded on June 19th, 1879 as Pacific Coast Oil Company and was later
Panasonic is a public limited company that has its headquarters in Kadoma, Japan. Founded in the year 1918, this multinational Japanese corporation deals in the industry related to electronics and home appliances. Panasonic