Me too marketing takes place when a company starts a product which is just like its competitors. There are hardly any differentiating factors. When there are no differentiating factors, a Me too marketing
Many of us want to start a part time business with our full time job so that we can have a better bank balance. However, when we try to juggle both, then there
In a previous article we helped you understand customer value proposition. This article will help you make your own customer value proposition. A customer value proposition is important for an organization as it
The success or failure of your marketing strategy can be defined by analyzing your target market. You have succeeded in your marketing strategy if you have converted your target market to customers. You
Gone are those days when handbills, wall paintings, posters, and hand painted board signs were the most prominent ways for marketing a movie. Actors never promoted their films; film-makers never invested a lot
The above diagram shows the customer development process and how a customer is brought forward from the suspect stage to the prospect stage and finally converted to a customer and he can also
If it is difficult to attract customers, it is more difficult to retain them. Most marketing theories and practices over time have relied on attracting new customers rather then retaining the old ones.
Brand Positioning in customers mind depends on several factors. The three most prominent factors which drive positioning in the customers mind are product, service and promotions. If the product is right, and the
In marketing, the more information you know about your clients, the more effective and targeted you can be. There are plenty of ways to get this information as well — from loyalty programs
FACE BOOK was launched in the year 2004 by Mark Zuckerberg. It was an extension of Zuckerbergs college project. And since 2004, Facebook has managed to gain 600 million users (as per Jan
Be it the leading brands of the world or small businesses in your locality, they will have one common attribute – They will know what their product is and how to sell it.
Intensive growth is when a firm grows by expanding its product line or its market reach. Thus, if a firm introduces a new product, enters a new market, or further develops its own
Workplace stress is a common problem across companies, but it is a problem which leads to attrition as well as procrastination and reduced productivity in the long term. According to the American Psychological Association,
What Café coffee day is to India, Costa coffee is to UK. Costa coffee is owned by Whitbread and is more in competition with barrista then cafe coffee day in India. It has
Reliance Industries is an Indian Multinational corporation with its headquarters in Mumbai, India. This public company was founded in the year 1966 by Dhirubhai Ambani and at present is headed by its MD
Ask any student what he wants to do with his life and he will have a vision of what he wants to be. He might want to become a doctor, an engineer or