Subway is a franchise that has restaurants for fast food all over the world. This American company serves salads and submarine sandwiches. Doctor’s associates, Inc. owns this private company and operates it globally. “Making your own sandwich” was what Subway wanted their customers to be empowered for. This required a unique Marketing mix for Subway.
In one of our previous articles, we wrote about SMART objectives, the process of SMART objectives as well as why they are important to an organization. This article discusses the process of setting up SMART objectives as well as explaining the SMART objectives clearly through an example. The SMART objectives stand for Specific – The
Strengths in the SWOT analysis of ICICI Bank ICICI is the second largest bank in terms of total assets and market share Total assets of ICICI is Rs. 4062.34 Billion and recorded a maximum profit after tax of Rs. 51.51 billion and located in 19 countries One of the major strength of ICICI bank according
Quite recently i had to go through a tough decision with regards to a marketing plan. I wanted to advertise certain products with “below the line” strategies. One of the things which came into my mind was the options that a marketer has nowadays to reach the public. There is so much clutter in a persons life,
Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies on providing a superior product to the customers to have a better positioning. For Example – The Apple Iphone is showing better sales and brand recognition because of product characteristics.
Coca cola is the brand with the highest brand equity. No doubt it has gone through the ups and downs of business to reach that position. The marketing mix of Coca cola has been changing over time with more and more products being added such that today it has 3300 products. So what is the
There are numerous marketing concepts which are used by marketers as a reference in the marketing field. Some of these marketing concepts exist to date whereas some others are outdated and have been taken over by other marketing concepts. These marketing concepts form the basics of the marketing management field and they need to be
Strengths in the SWOT analysis of IDBI bank The banks major strength is it involves latest cutting edge technologies to support its core banking operations The bank has network of 943 branches and 1529 ATMs The total turnover of the bank is 3,37,584 crores in the last FY 2010-11, and earned a net profit of Rs.1650 cr.
A marketing strategy is devised by the firm to know exactly where it stands in the competitive environment and what strategy it needs to implement to be one of the front runners in its respective industry. Overall, There are five main reasons to formulate a marketing strategy. 1) To form a long term and short
Dettol is a trusted brand and operates under the company Reckitt Benckiser. This company started its operations in India in 1933. At present, the headquarters of the South-Eastern Region is located in India and C M Sethi is the current MD and chairman of this group in India. As the tagline-Be 100% sure, suggests the
One of the top brands in the sports and footwear market, Adidas has seen its share of ups and downs. The company started in 1936 and is one of the oldest footwear brands of the world. However, even though the company has old origins, its heart is young. Adidas faced stiff competition in the 1980s
There are many explanations and definitions which tell you what is a marketing strategy. However, it all boils down to one sweet and simple explanation. Marketing strategy basically tells you WHAT you are going to do for the marketing of your product / firm or organization. Marketing strategy is a small part of Business strategy.
The tough war between Google vs Facebook (the two giants in technology space) began ever since Facebook started gaining more popularity than any other brand in the social web. Google’s product portfolio consists of more than 100 products, as Google wanted to have its presence in every product which is used on Internet. This led
Strengths in the SWOT analysis of Hyundai Hyundai India has such a brand equity that it is almost assumed to be an Indian brand, with lot of good accolades for being India’s second most selling brand next to MUL in market share Hyundai Motor India limited is the largest car exporter from Asian Market which showed
The SMART objectives are a part of Management by objectives concept introduced by Peter Drucker. The SMART objectives are used regularly by companies to give goals and objectives to their employees. It is important to note that SMART objectives start with the word – Specific. Thus the SMART objective helps the manager or the company to give