Piggyback marketing is a strategy where two or more companies promote each other’s products that complement each other but are not in competition, in their…
Top 10 Toothpaste Brands in 2025
The top toothpaste brands in the world in are going from strength to strength as they are offering healthy variants based on the recommendations of…
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or…
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
SWOT Analysis of Donna Karan New York
DKNY was pioneered by Donna Karan became synonymous with New York and it takes inspiration from the attitude and energy of the city. She started…
What is Brand Competition?
Brand Competition can be defined as the rivalry between the companies offering the similar line of products or services in the same target market and…
Top 13 Colgate Competitors & Alternatives in 2025
The top Colgate Competitors are Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, Aquafresh and others. Colgate is a well-known brand of personal care that is…
What is Manufacturer Branding?
To understand manufacturer brand, let us divide the phrase Manufacturer branding into two. Dealing with the manufacturer at first, a manufacturer is someone who is…
Top 20 Lakme Competitors & Alternatives in 2025
The top Lakme competitors are M.A.C, L’Oreal, Maybelline, Covergirl, Colorbar, Revlon, Avon and others. Lakme, owned by Hindustan Unilever is a famous Indian cosmetic brand….
What is Brand Communication?
Definition of Brand Communication Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and…
Top 12 Johnson & Johnson Competitors & Alternatives in 2025
The Top Johnson & Johnson competitors are Pfizer, Novartis, Glaxo Smith Kline, Bayer, Merck, Abbott, Roche and others. Johnson & Johnson is American multinational pharmaceutical…
Top 20 Pepsi Competitors & Alternatives in 2025
The top Pepsi competitors are Coca-Cola, Dr. Pepper Snapple, Red Bull, Dabur Real juice, Mondelez, General Mills, Kellogg’s and others. The company, PepsiCo manufactures Pepsi…
What is differential pricing?
As the name itself states, differential pricing refers to different prices applied in the market based on various factors such as geography, external environment or…
Top 16 ITC Competitors & Alternatives in 2025
The top ITC Competitors are HUL, P&G, Nestle, Godrej Consumer Products, Godfrey Philips India Ltd, Danone, Coca-Cola, Colgate and others. An Indian company based out…
Top 15 Nivea Competitors & Alternatives in 2025
The top Nivea Competitors are Vaseline, Ponds, Clinique, Johnson and Johnson, Lakme, Dove, Olay and others. A famous skin care brand, Nivea was established in…
